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Published: December 21, 2016
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US healthcare and pharma advertisers will spend $2.02 billion on digital advertising in 2016, a 20.5% gain from 2015. The sector will account for 2.8% of total US digital ad spending for the year.
"The digital ad spending predictions for the US healthcare and pharma industry in this report are upward revisions from eMarketer’s March 2016 forecast. Previously, spending in this sector was projected to total $1.93 billion for 2016. Increases in spending on digital video and social media adverting, with a focus on mobile, are factors in the forecast update. Spending will continue to increase through 2020, when healthcare and pharma brands will spend $3.34 billion on digital advertising."
US Healthcare & Pharma Industry Digital Ad Spending, 2015-2020 (billions, % of total digital ad spending and % change)
Top 25 Advertisers, Ranked by US Total Media Ad Spending, Q2 2016 (millions)
Top 10 US Pharma Industry Advertisers, Ranked by Traditional Ad Spending, Q2 2015 & Q2 2016 (millions and % change)
US Digital Ad Spending Growth, by Industry, 2015-2020 (% change)
US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)
US Healthcare & Pharma Industry Digital Ad Spending, by Format, 2016 (millions and % of total)
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