US Healthcare Beyond the Pill: Digital Tech and New Partnerships Bring New Life to the Industry - eMarketer
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eMarketer Report

US Healthcare Beyond the Pill: Digital Tech and New Partnerships Bring New Life to the Industry

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Executive Summary

Pharmaceutical manufacturers, payers and healthcare providers (HCPs)—as well as a host of tech-focused newcomers—are exploring digital programs that complement standard therapies and hold promise to keep patients healthier and produce better outcomes. Known as “beyond-the-pill” or “around-the-pill” services, they have been a long time coming, and may finally be gaining traction.

  • The healthcare industry is under pressure to go beyond the pill for a number of reasons: escalating costs, a shift to outcomes-based compensation, demands from digitally savvy patients and the need to competitively differentiate offerings.
  • Healthcare companies and other industry stakeholders are acquiring, partnering or otherwise collaborating with tech and telecom companies to develop a crop of personalized and patient-centric tools. These are fueled by mobile and wireless technology, artificial intelligence (AI), big data and the internet of things (IoT).
  • Medication adherence and chronic disease management are two of today’s most persistent and expensive healthcare problems. The majority of beyond-the-pill programs are aimed at tackling one or both of these issues.
  • Many beyond-the-pill solutions are still in the very early stages of development. They still face technology, regulatory and privacy hurdles, but have potential to deliver significant future value.

"Health professionals worldwide believe mobile health apps related to remote monitoring, diagnostics and medical condition management will have the greatest market potential over the next five years."

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Why Go Beyond the Pill?

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New Tech Lays Groundwork for Better Health

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Beyond the Pill in Action

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Best Practices for Developing Beyond-the-Pill Solutions

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13 charts are included in the full report:

US Healthcare Beyond the Pill: Digital Tech and New Partnerships Bring New Life to the Industry

Mobile Health App Categories with the Greatest Market Potential According to mHealth Professionals Worldwide, June 2016 (% of respondents)

Why Go Beyond the Pill?

Health-Related Topics that US Digital Patients* Have Viewed Digitally, April 2016 (% of respondents)

Leading Healthcare Priorities for Their Practice in 2016 According to US Physicians (% of respondents)

Competitive Differentiation

US Physicians' Usage of and Attitudes Toward Beyond-the-Pill Services*, Q2 2016 (% of respondents)

New Tech Lays Groundwork for Better Health

Digital Health Tools Used by US Digital Health App Users, March 2016 (% of respondents)

Mobile Health App Categories with the Greatest Market Potential According to mHealth Professionals Worldwide, June 2016 (% of respondents)

Attitudes Toward mHealth/Wearable Devices Among US Physicians, Jan 2016 (% of respondents)

The IoT Closes the Data Loop

Technology Executives Worldwide Whose Company Is Prepared to Manage Business Model Disruption Caused by the Internet of Things, by Industry, Jan 2016 (% of respondents)

US Physicians' Adoption of Digital Health Solutions, July 2016 (% of respondents)

AI Unlocks Big Data

Top 6 US Digital Health Categories, Ranked by Funding, H1 2016 (millions)

Beyond the Pill in Action

Reasons that US Digital Patients* Access Digital Resources for Health-Related Purposes, April 2016 (% of respondents)

Managing Chronic Disease

Value of Select Digital Healthcare Information Sources According to US Consumers, by Medical Condition, March 2016 (% of respondents)

US Physicians Who Have Recommended/Would Recommend mHealth Devices for Monitoring Select Conditions, Aug 2016 (% of respondents)

Interviews included in the full report:

Pharma Companies Working to Improve Online Interactions as Healthcare Becomes Digitized

Interview conducted on November 21, 2016

For Pharma Marketers, Ubiquitous Technology Can Help Improve Patient Adherence

Interview conducted on November 18, 2016

Technology Encourages More Two-Way Conversations Within the Pharma Industry

Interview conducted on November 22, 2016

Interview conducted on November 14, 2016

Interview conducted on November 9, 2016

Interview conducted on November 14, 2016

Interview conducted on November 10, 2016

Interview conducted on November 15, 2016

Interview conducted on November 17, 2016

Interview conducted on November 2, 2016

Interview conducted on November 14, 2016

Interview conducted on August 16, 2016

Interview conducted on November 22, 2016