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Pharmaceutical manufacturers, payers and healthcare providers (HCPs)—as well as a host of tech-focused newcomers—are exploring digital programs that complement standard therapies and hold promise to keep patients healthier and produce better outcomes. Known as “beyond-the-pill” or “around-the-pill” services, they have been a long time coming, and may finally be gaining traction.
"Health professionals worldwide believe mobile health apps related to remote monitoring, diagnostics and medical condition management will have the greatest market potential over the next five years."
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Mobile Health App Categories with the Greatest Market Potential According to mHealth Professionals Worldwide, June 2016 (% of respondents)
Health-Related Topics that US Digital Patients* Have Viewed Digitally, April 2016 (% of respondents)
Leading Healthcare Priorities for Their Practice in 2016 According to US Physicians (% of respondents)
US Physicians' Usage of and Attitudes Toward Beyond-the-Pill Services*, Q2 2016 (% of respondents)
Digital Health Tools Used by US Digital Health App Users, March 2016 (% of respondents)
Attitudes Toward mHealth/Wearable Devices Among US Physicians, Jan 2016 (% of respondents)
The IoT Closes the Data Loop
Technology Executives Worldwide Whose Company Is Prepared to Manage Business Model Disruption Caused by the Internet of Things, by Industry, Jan 2016 (% of respondents)
US Physicians' Adoption of Digital Health Solutions, July 2016 (% of respondents)
AI Unlocks Big Data
Top 6 US Digital Health Categories, Ranked by Funding, H1 2016 (millions)
Reasons that US Digital Patients* Access Digital Resources for Health-Related Purposes, April 2016 (% of respondents)
Managing Chronic Disease
Value of Select Digital Healthcare Information Sources According to US Consumers, by Medical Condition, March 2016 (% of respondents)
US Physicians Who Have Recommended/Would Recommend mHealth Devices for Monitoring Select Conditions, Aug 2016 (% of respondents)
Pharma Companies Working to Improve Online Interactions as Healthcare Becomes Digitized
For Pharma Marketers, Ubiquitous Technology Can Help Improve Patient Adherence
Technology Encourages More Two-Way Conversations Within the Pharma Industry