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Published: December 21, 2016
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The US financial services advertisers will spend $8.77 billion on digital advertising in 2016, a 19.5% gain from 2015 that will see this sector account for 12.2% of total US digital ad spending for the year.
"The digital ad spending predictions for the financial services industry in this report are upward revisions from eMarketer’s March 2016 forecast. Previously, spending in this sector was projected to total $8.37 billion in 2016. Increases in spending on digital video and social media adverting, with a focus on mobile, are factors in the forecast update. Spending will continue to increase through 2020, when this sector will spend $13.39 billion on digital advertising."
US Financial Services Industry Digital Ad Spending, 2015-2020 (billions, % of total digital ad spending and % change)
Top 25 Advertisers, Ranked by US Total Media Ad Spending, Q2 2016 (millions)
US Digital Ad Spending Growth, by Industry, 2015-2020 (% change)
US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)
Expected Change in Budget for Marketing Activities/Channels According to US Financial Institution Marketers, Summer 2016 (% of respondents)
US Financial Services Industry Digital Ad Spending, by Format, 2016 (billions and % of total)
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