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US Digital Users: eMarketer's Updated Estimates for 2017

eMarketer Report

By: eMarketer

Published: September 07, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

By the end of 2017, 84.1% of the US population will go online regularly. Internet penetration will continue to grow tepidly throughout the forecast, and there will be a noticeable shift toward using mobile devices for internet access.

  • There will be 274.6 million US internet users this year, of which 93.4% will go online via mobile device. By 2021, that proportion will reach 95.4%.
  • The US digital audience is increasingly relying on mobile devices for access. In 2017, 40.9 million people will go online exclusively via mobile phone or tablet, accounting for 14.9% of internet users. By the end of the forecast period in 2021, 53.2 million individuals (18.3% of internet users) will be mobile-only internet users—a gain spurred by smartphone adoption.
  • Smartphone adoption continues to see upticks in the US. Roughly 67.3% of the population will own a smartphone this year, totaling 219.8 million people. As annual increases slow, adoption by adults ages 65 and older will drive most growth. The number of smartphone users is expected to reach 245.0 million by 2021.
  • Some of the most popular digital activities among internet users in 2017 will include digital video viewing (81.1%), audio listening (71.4%) and social networking (70.7%). Recent user growth for each of these activities has been driven by expanding smartphone ownership and usage.

"Nearly 41 million US internet users will go online solely via mobile device in 2017. As internet users shift toward relying on such devices, the mobile-only audience will grow to 53.2 million by 2021."

Table of Contents

eMarketer’s Latest Estimates

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6 charts are included in the full report:

US Digital Users: eMarketer’s Updated Estimates for 2017

US Mobile-Only Internet Users and Penetration, 2016-2021 (millions, % change and % of internet users)

eMarketer’s Latest Estimates

US Internet Users and Penetration, 2016-2021 (millions, % change and % of population)

US Internet Users and Penetration, by Device, 2016-2021

What Has Changed Since Our February 2017 Forecast?

US Facebook Users, by Age, 2016-2021 (millions and % change)

US Digital Gamers and Penetration, 2016-2021 (millions, % change and % of population)

US Instagram vs. Snapchat Users, by Age, 2016-2021 (millions)