204 charts are included in the full report:
US Digital Users: eMarketer’s Updated Estimates for 2016
US Internet Users and Penetration, by Device, 2015-2020
eMarketer’s Latest Estimates
US Internet Users and Penetration, 2015-2020 (millions, % of population and % change)
Complete Forecast
US Internet Users and Penetration, 2015-2020 (millions, % of population and % change)
US Internet Users and Penetration, by Device, 2015-2020
US Internet Users, by Device, 2015-2020 (millions, % change and % of total internet users)
US Internet Users, by Device, 2015-2020 (millions)
US Internet Users, by Age, 2015-2020 (millions and % change)
US Internet User Penetration, by Age, 2015-2020 (% of population in each group)
US Internet User Share, by Age, 2015-2020 (% of total)
US Internet Users and Penetration, by Gender, 2015-2020
US Adult Internet Users and Penetration, by Gender, 2015-2020
US Child/Teen Internet Users and Penetration, by Gender, 2015-2020
US Internet Users, by Race/Ethnicity, 2015-2020 (millions and % change)
US Internet User Penetration, by Race/Ethnicity, 2015-2020 (% of population in each group)
US Internet User Share, by Race/Ethnicity, 2015-2020 (% of total)
US Total Broadband Households and Subscriptions, 2015-2020
Search, Email and Blog Users
US Search Users and Penetration, 2015-2020
US Search Users and Mobile Phone Search Users, 2015 & 2020 (millions)
US Mobile Phone Search Users and Penetration, 2014-2020
US Smartphone Search Users and Penetration, 2014-2020
US Email Users and Penetration, 2015-2020
US Blog Readers and Penetration, 2015-2020
US Bloggers and Penetration, 2015-2020
US Mother Blog Readers, 2015-2020
US Mother Bloggers, 2015-2020
Mobile Phone Users
US Mobile Phone Users and Penetration, 2014-2020 (millions, % change and % of population)
US Mobile Phone Users, by Age, 2014-2020 (millions)
US Mobile Phone User Growth, by Age, 2014-2020 (% change)
US Mobile Phone User Share, by Age, 2014-2020 (% of total)
US Mobile Phone User Penetration, by Age, 2014-2020 (% of population in each group)
US Mobile Phone User Metrics, by Gender, 2015-2020
US Mobile Phone Users, by Race/Ethnicity, 2014-2020 (millions)
US Mobile Phone User Growth, by Race/Ethnicity, 2014-2020 (% change)
US Mobile Phone User Penetration, by Race/Ethnicity, 2014-2020 (% of population in each group)
US Mobile Phone User Share, by Race/Ethnicity, 2014-2020 (% of total)
Mobile Phone Internet Users
US Mobile Phone Internet Users and Penetration, 2014-2020
US Mobile Phone Internet Users, by Age, 2015-2020 (millions)
US Mobile Phone Internet User Growth, by Age, 2015-2020 (% change)
US Mobile Phone Internet User Penetration, by Age, 2015-2020 (% of mobile phone users in each group)
US Mobile Phone Internet User Share, by Age, 2014-2020 (% of total)
US Mobile Phone Internet User Metrics, by Gender, 2015-2020
US Mobile Phone Internet Users, by Race/Ethnicity, 2014-2020 (millions)
US Mobile Phone Internet User Growth, by Race/Ethnicity, 2014-2020 (% change)
US Mobile Phone Internet User Penetration, by Race/Ethnicity, 2014-2020 (% of mobile phone users in each group)
US Mobile Phone Internet User Share, by Race/Ethnicity, 2014-2020 (% of total)
Smartphone Users
US Smartphone Users and Penetration, 2014-2020
US Smartphone Users, by Age, 2015-2020 (millions)
US Smartphone User Penetration, by Age, 2014-2020 (% of mobile phone users in each group)
US Smartphone User Share, by Age, 2015-2020 (% of total)
US Smartphone User Metrics, by Gender, 2014-2020
US Smartphone Users, by Race/Ethnicity, 2014-2020 (millions)
US Smartphone User Growth, by Race/Ethnicity, 2014-2020 (% change)
US Smartphone User Penetration, by Race/Ethnicity, 2014-2020 (% of mobile phone users in each group)
US Smartphone User Share, by Race/Ethnicity, 2014-2020 (% of total)
Smartphone Users, by OS
US Smartphone User Share, by OS, 2014-2016 (% of total)
Tablet Users
US Tablet Users and Penetration, 2015-2020 (millions, % of internet users and % of population)
US Tablet Users and Penetration, 2015-2020
US iPad Users and Penetration, 2015-2020
US Tablet Users, by Age, 2015-2020 (millions and % change)
US Tablet User Penetration, by Age, 2015-2020 (% of internet users in each group and % of population in each group)
US Tablet User Share, by Age, 2015-2020 (% of total)
US Tablet Users and Penetration, by Select Generation, 2015-2020
US Tablet User Metrics, by Gender, 2015-2020
US Tablet Users, by Race/Ethnicity, 2015-2020 (millions and % change)
US Tablet User Penetration, by Race/Ethnicity, 2015-2020 (% of internet users in each group and % of population in each group)
US Tablet User Share, by Race/Ethnicity, 2015-2020 (% of total)
US Tablet Internet Users and Penetration, 2015-2020 (millions, % change and % of tablet users)
Smartphone and Tablet Users
US Smartphone and Tablet Users, 2015-2020 (millions)
US Dual Smartphone and Tablet Users and Penetration, 2015-2020
US Tablet or Smartphone Users, 2015-2020 (millions)
US Tablet Users Who Do Not Use a Smartphone, 2015-2020 (millions, % change and % of tablet users)
US Smartphone Users Who Do Not Use a Tablet, 2014-2020 (millions, % change and % of smartphone users)
Ereader Users
US Ereader Users and Penetration, 2015-2020
US Ereader Users, by Age, 2015-2020 (millions and % change)
US Ereader User Penetration, by Age, 2015-2020 (% of internet users in each group and % of population in each group)
US Ereader User Share, 2015-2020 (% of total)
US Ereader Users and Penetration, by Select Generation, 2015-2020
US Ereader Users and Penetration, by Gender, 2015-2020
US Ereader Users, by Race/Ethnicity, 2015-2020 (millions and % change)
US Ereader User Penetration, by Race/Ethnicity, 2015-2020 (% of internet users in each group and % of population in each group)
US Ereader User Share, by Race/Ethnicity, 2014-2020 (% of total)
Social Network Users
US Social Network Users and Penetration, 2015-2020
US Social Network Users, by Age, 2015-2020 (millions and % change)
US Social Network User Penetration, by Age, 2015-2020 (% of internet users in each group)
US Social Network User Share, by Age, 2015-2020 (% of total)
US Social Network User Metrics, by Gender, 2015-2020
US Social Network Users, by Race/Ethnicity, 2015-2020 (millions and % change)
US Social Network User Penetration, by Race/Ethnicity, 2015-2020 (% of internet users in each group)
US Social Network User Share, by Race/Ethnicity, 2015-2020 (% of total)
US Social Network Users and Penetration, by Platform, 2015-2020 (millions, % change and % of population)
US Mobile Phone Social Network Users and Penetration, 2015-2020
US Smartphone Social Network Users and Penetration, 2015-2020
US Tablet Social Network Users and Penetration, 2015-2020
US Social Network Users, by Device, 2015-2020 (millions, % change and % of total social network users)
US Social Network Users, by Device, 2015-2020 (millions)
Facebook Users
US Facebook Users and Penetration, 2015-2020 (millions and % of population)
US Facebook Users and Penetration, 2015-2020
US Facebook Users, by Age, 2015-2020 (millions and % change)
US Facebook User Penetration, by Age, 2015-2020 (% of internet users in each group)
US Facebook User Share, by Age, 2015-2020 (% of total)
US Facebook User Metrics, by Gender, 2015-2020
US Facebook Users, by Race/Ethnicity, 2015-2020 (millions and % change)
US Facebook User Penetration, by Race/Ethnicity, 2015-2020 (% of internet users in each group)
US Facebook User Share, by Race/Ethnicity, 2014-2020 (% of total)
US Mobile Phone Facebook Users and Penetration, 2015-2020
US Smartphone Facebook Users and Penetration, 2015-2020
US Tablet Facebook Users and Penetration, 2015-2020 (millions, % change and % of tablet users)
US Facebook Users, by Device, 2015-2020 (millions, % change and % of total Facebook users)
US Facebook Users, by Device, 2015-2020 (millions)
Twitter Users
US Twitter Users and Penetration, 2015-2020
US Twitter Users, by Age, 2015-2020 (millions and % change)
US Twitter User Penetration, by Age, 2015-2020 (% of internet users in each group)
US Twitter User Share, by Age, 2015-2020 (% of total)
US Twitter User Metrics, by Gender, 2015-2020
US Twitter Users, by Race/Ethnicity, 2015-2020 (millions and % change)
US Twitter User Penetration, by Race/Ethnicity, 2015-2020 (% of internet users in each group)
US Twitter User Share, by Race/Ethnicity, 2015-2020 (% of total)
US Mobile Phone Twitter Users and Penetration, 2015-2020
US Smartphone Twitter Users and Penetration, 2015-2020
US Tablet Twitter Users and Penetration, 2015-2020 (millions, % change and % of tablet users)
US Twitter Users, by Device, 2015-2020 (millions, % change and % of total Twitter users)
US Twitter Users, by Device, 2015-2020 (millions)
Instagram Users
US Instagram Users and Penetration, 2015-2020 (millions, % change and % of population)
US Instagram Users and Penetration, 2015-2020
US Instagram Users, by Age, 2015-2020 (millions)
US Instagram User Growth, by Age, 2015-2020 (% change)
US Instagram User Penetration, by Age, 2015-2020 (% of smartphone users in each group)
US Instagram User Penetration, by Age, 2015-2020 (% of social network users in each group)
US Instagram User Share, by Age, 2015-2020 (% of total)
US Adult Instagram Users and Penetration, 2015-2020
US Instagram User Metrics, by Gender, 2015-2020
US Instagram User Growth, by Gender, 2015-2020 (% change)
US Mobile Phone Instagram Users and Penetration, 2015-2020 (millions, % change and % of mobile phone users)
US Smartphone Instagram Users and Penetration, 2015-2020 (millions, % change and % of smartphone users)
Pinterest Users
US Pinterest Users and Penetration, 2015-2020 (millions, % change and % of internet users)
US Pinterest Users and Penetration, 2015-2020
US Pinterest Users, by Age, 2015-2020 (millions and % change)
US Pinterest User Penetration, by Age, 2015-2020 (% of internet users in each group)
US Pinterest User Share, by Age, 2015-2020 (% of total)
US Facebook User Share, by Age, 2015 & 2018 (% of total)
US Pinterest User Metrics, by Gender, 2015-2020
Tumblr Users
US Tumblr Users and Penetration, 2015-2020
US Tumblr Users, by Age, 2015-2020 (millions and % change)
US Tumblr User Penetration, by Age, 2015-2020 (% of internet users in each group)
US Tumblr User Share, by Age, 2015-2020 (% of total)
US Tumblr User Metrics, by Gender, 2015-2020
Digital Video Viewers
US Digital Video Viewers and Penetration, 2015-2020
US Digital Video Viewers, by Age, 2015-2020 (millions and % change)
US Digital Video Viewer Penetration, by Age, 2015-2020 (% of internet users in each group)
US Digital Video Viewer Share, by Age, 2015-2020 (% of total)
US Digital Video Viewers and Penetration, TV vs. Movie, 2015-2020
US Digital TV Viewers, 2015-2020 (millions, % change and % of population)
US Digital TV* and Movie** Viewers and Penetration, 2015-2020
US Mobile Phone Video Viewers and Penetration, 2014-2020
US Smartphone Video Viewers and Penetration, 2014-2020
US Tablet Video Viewers and Penetration, 2015-2020
US Digital Video Viewers, by Device, 2015-2020 (millions, % change and % of total digital video viewers)
US Digital Video Viewers, by Device, 2015-2020 (millions)
Digital Music Listeners
US Monthly Digital Radio Listeners and Penetration, 2015-2020
US Monthly Adult Digital Radio Listeners and Penetration, 2015-2020
US Weekly Digital Radio Listeners and Penetration, 2015-2020
US Weekly Adult Digital Radio Listeners and Penetration, 2015-2020
US Mobile Phone Music Listeners and Penetration, 2014-2020
US Smartphone Music Listeners and Penetration, 2014-2020
US Tablet Music Listeners and Penetration, 2015-2020
Digital Gamers
US Online Console Gamers and Penetration, 2015-2020
US Social Gamers and Penetration, 2015-2020
US Online Casual Gamers and Penetration, 2015-2020
US Mobile Phone Gamers and Penetration, 2014-2020
US Smartphone Gamers and Penetration, 2014-2020
US Tablet Gamers and Penetration, 2015-2020
Millennial Digital Users
US Millennial Internet Users and Penetration, 2014-2020 (millions, % change and % of millennial population)
US Millennial Mobile Phone Users and Penetration, 2014-2020 (millions, % change and % of millennial population)
US Millennial Mobile Phone Internet Users and Penetration, 2015-2020 (millions, % change and % of millennial mobile phone users)
US Millennial Smartphone Users and Penetration, 2015-2020 (millions, % change and % of millennial mobile phone users)
US Millennial Social Network Users and Penetration, 2015-2020 (millions, % change and % of millennial internet users)
US Millennial Facebook Users and Penetration, 2015-2020 (millions, % change and % of millennial internet users)
US Millennial Twitter Users and Penetration, 2015-2020 (millions, % change and % of millennial internet users)
US Millennial Instagram Users and Penetration, 2015-2020 (millions, % change and % of millennial smartphone users)
US Millennial Tumblr Users and Penetration, 2014-2020 (millions, % change and % of millennial internet users)
US Millennial Pinterest Users and Penetration, 2014-2020 (millions, % change and % of millennial internet users)
US Millennial Digital Video Viewers and Penetration, 2014-2020 (millions, % change and % of millennial internet users)
Gen X Digital Users
US Gen X Internet Users and Penetration, 2014-2020 (millions, % change and % of Gen X population)
US Gen X Mobile Phone Users and Penetration, 2014-2020 (millions, % change and % of Gen X population)
US Gen X Mobile Phone Internet Users and Penetration, 2015-2020 (millions, % change and % of Gen X mobile phone users)
US Gen X Smartphone Users and Penetration, 2015-2020 (millions, % change and % of Gen X mobile phone users)
US Gen X Social Network Users and Penetration, 2015-2020 (millions, % change and % of Gen X internet users)
US Gen X Facebook Users and Penetration, 2015-2020 (millions, % change and % of Gen X internet users)
US Gen X Twitter Users and Penetration, 2015-2020 (millions, % change and % of Gen X internet users)
US Gen X Instagram Users and Penetration, 2015-2020 (millions, % change and % of Gen X smartphone users)
US Gen X Tumblr Users and Penetration, 2014-2020 (millions, % change and % of Gen X internet users)
US Gen X Pinterest Users and Penetration, 2014-2020 (millions, % change and % of Gen X internet users)
US Gen X Digital Video Viewers and Penetration, 2014-2020 (millions, % change and % of Gen X internet users)
Baby Boomer Digital Users
US Baby Boomer Internet Users and Penetration, 2015-2020 (millions, % change and % of baby boomer population)
US Baby Boomer Mobile Phone Users and Penetration, 2014-2020 (millions, % change and % of baby boomer population)
US Baby Boomer Mobile Phone Internet Users and Penetration, 2014-2020 (millions, % change and % of baby boomer mobile phone users)
US Baby Boomer Smartphone Users and Penetration, 2015-2020 (millions, % change and % of baby boomer mobile phone users)
US Baby Boomer Digital Video Viewers and Penetration, 2015-2020 (millions, % change and % of baby boomer internet users)
US Baby Boomer Social Network Users and Penetration, 2015-2020 (millions, % change and % of baby boomer internet users)
US Baby Boomer Facebook Users and Penetration, 2015-2020 (millions, % change and % of baby boomer internet users)
US Baby Boomer Twitter Users and Penetration, 2015-2020 (millions, % change and % of baby boomer internet users)
US Baby Boomer Instagram Users and Penetration, 2015-2020 (millions, % change and % of baby boomer smartphone users)
US Baby Boomer Tumblr Users and Penetration, 2015-2020 (millions, % change and % of baby boomer internet users)
US Baby Boomer Pinterest Users and Penetration, 2015-2020 (millions, % change and % of baby boomer internet users)