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Published: March 07, 2018
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Nearly 280 million people, or 85.0% of the US population, will go online at least once a month in 2018. With smartphone adoption slowing, growth is expected to be less than 2% this year and remain low throughout the forecast period. The biggest shifts occurring among the US digital audience are no longer device-related, but rather, based on activities.
"Nearly 45 million US internet users—or 16% of them—will go online exclusively via mobile devices in 2018. As internet users shift toward relying on mobile devices, the mobile-only audience will grow to 55.7 million (nearly 19%) by 2022."
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US Internet Users, by Device, 2016-2022 (millions)
US Internet Users and Penetration, 2016-2022 (millions, % change and % of population)
US Mobile Phone Internet Users and Penetration, 2016-2022 (millions, % of population and % of mobile phone users)
Mobile Phone and Smartphone Users by Demographic
US Smartphone User Penetration, by Age, 2016-2022 (% of population in each group)
US Tablet Users and Penetration, 2016-2022 (millions, % of internet users and % of population)
US Social Network Users and Penetration, 2016-2022
US Digital Video Viewers and Penetration, 2016-2022
US Digital Audio Listeners and Penetration, by Device, 2016-2022 (millions and % of digital audio listeners)
US Digital Gamers and Penetration, by Gamer Type, 2016-2022 (millions and % of digital gamers)
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