US Digital Users: The eMarketer Forecast for 2017 - eMarketer
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US Digital Users: The eMarketer Forecast for 2017

eMarketer Report

By: eMarketer

Published: February 15, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

Internet usage is widespread in the US, with 83.7% of the population expected to go online regularly this year. Mobile will continue to become the primary device for internet access over the forecast period.

  • In 2017, more than two-thirds of the US population will use a smartphone. With such high usage, growth will slow throughout the forecast period, from 6.1% in 2017 to 1.4% in 2021.
  • This year, more than eight in 10 internet users will use a mobile phone to access the web regularly. As smartphone adoption slows, so will mobile phone internet usage—by 2021, penetration will reach 86.5%.
  • Nearly 15% of internet users, or 40.7 million individuals, will use only a mobile device to go online in 2017, an increase of 11.2%. The number of mobile-only internet users will continue to rise as more people abandon internet usage via desktop/laptop.
  • Over three-quarters of internet users will continue to access the internet via both a mobile device and PC in 2017, adding roughly 9 million new users throughout the forecast period. However, as a result of more people using just their mobile device for online access, the multidevice internet user share will start to shrink by 2020.

"Over 40 million US internet users will go online exclusively via mobile device in 2017. That number will reach 52.3 million by 2021, as people continue to drift from desktop/laptops to mobile devices for internet access."

Table of Contents

Internet Users

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Mobile Phone and Smartphone Users

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Tablet Users

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Social Network Users

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Digital Video Viewers

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Digital Audio Listeners

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Digital Gamers

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9 charts are included in the full report:

US Digital Users: The eMarketer Forecast for 2017

US Internet Users, by Device, 2015-2021 (millions)

Internet Users

US Internet Users and Penetration, 2015-2021 (millions, % change and % of population)

Mobile Phone and Smartphone Users

US Mobile Phone Users and Penetration, 2015-2021 (millions, % change and % of population)

Smartphone Users

US Smartphone Users and Penetration, 2015-2021

Tablet Users

US Tablet Users and Penetration, 2015-2021 (millions, % of internet users and % of population)

Social Network Users

US Social Network Users and Penetration, 2015-2021

Facebook Users

US Facebook Users, by Device, 2015-2021 (millions)

Twitter Users

US Twitter Users and Penetration, 2015-2021

Digital Video Viewers

US Digital Video Viewers and Penetration, 2015-2021