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Published: January 25, 2017
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2016 proved to be a banner year for digital display advertising in the US. As 2017 unfolds, display will see new areas of innovation, in spite of continued frustrations over transparency and other stubborn issues.
"The growth in video and rich media will outpace both banners and sponsorships through 2020, at which time the two visually rich categories will account for 57.9% of total digital display ad dollars."
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US Digital Ad Spending Growth, by Format, 2015-2020 (% change)
US Digital Ad Spending, by Format, 2015-2020 (billions)
Net US Digital Display Ad Revenues, by Company, 2015-2018 (billions, % change and % of total)
Benefits Derived from Header Bidding Technology Adoption According to US Publishers, Aug 2016 (% of respondents)
US Programmatic Digital Display Ad Spending, by Transaction Method, 2017 & 2018 (billions)
Allocation of Native Advertising Budget According to US Marketers and Agencies, May 2016 (% of total)
Biggest Mobile Opportunities According to US Publishers, May 2016 (% of respondents)
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