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Published: December 21, 2017
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eMarketer estimates US advertisers will spend nearly $48 billion on digital display ads in 2018. As the new year begins, many of the effects felt in 2017 from concerns over ad quality and transparency will continue to shape buyer-seller relationships and the flow of dollars between the two.
"Advertisers in the US will spend nearly $48 billion on digital display advertising next year."
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US Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital ad spending)
US Digital Ad Spending, by Format, 2016-2021 (billions)
US Digital Display Ad Spending, by Device, 2016-2021 (billions and % of total)
Net US Digital Display Ad Revenue Share, by Company, 2016-2019 (% of total digital display ad revenues and billions)
Change in Digital Ad Targeting Spending According to US Agency and Client-Side Marketers, by Method, Jan 2017 (% of respondents)
Digital Ad Platforms that Have the Most Compelling Cases for Significant Spending Increases in 2017 According to US Agency/Marketing Professionals (% of respondents)
US Marketers Who Currently Spend vs. Plan* to Increase Spending on Video Ads on Select Social Media Platforms, April 2017 (% of respondents)
Sources of Data Trusted by Advertisers, Agencies and Media Companies Worldwide, July 2017 (% of respondents)
Leading Types of Ad Fraud Encountered in App Marketing According to App Marketers in North America, July 2017 (% of respondents)
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