Plans & Pricing
Does My Company Subscribe?
Published: November 12, 2015
Jump to: Executive Summary | Table of Contents | List of Charts
FREE for eMarketer PRO clients
Connected TVs are becoming mainstream, with over half of the US population expected to watch streaming content on them by 2016, and more than 60% doing so by 2019. But the nuances of connected TV use are still evolving, with the devices used to access content different from what one might expect and viewing habits more similar to those of linear TV.
"US connected TV viewers will top 200 million by 2019, up from around 140 million this year. Growth rates will slow during the forecast period as widening adoption leaves a shrinking population of non-users."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
US Connected TV Users, 2014-2019 (millions and % change)
US Connected TV Users and Penetration, 2014-2019 (millions, % of population and % of internet users)
US Connected TV Households, 2014-2019 (millions, % change and % of total households)
Share of US Households that Have at Least One Internet-Connected TV Set, 2010-2015 (% of total)
US Smart TV Users and Penetration, 2014-2019 (millions, % of population and % of internet users)
US Smart TV Households, 2014-2019 (millions, % change and % of total households)
US Connected TV Users, by Segment, 2014-2019 (% of total and millions)
Share of Internet-Capable TVs Owned by US Households that Have Been Connected to the Internet, Q2 2013, Q2 2014 & Q2 2015 (% of internet-capable TVs)
US Over-the-Top (OTT) Video Service Users, 2014-2019
US Over-the-Top (OTT) Video Service Users, by Service Provider, 2014-2019
Digital Video Subscription Services Used by Internet Users in North America, Q2 2013, Q2 2014 & Q2 2015 (% of respondents)
Primary Device Used to Stream TV Shows According to US TV Viewers, by Service Provider, Aug 2015 (% of respondents)
US Cord-Cutter Households, 2010 & 2014 (% of respondents in each group)
US Connected TV Users, by Device, 2014-2019
US Streaming Media Device Ownership, by Type, 2015 & 2018 (millions)
US TV Viewers Who Have Used a Game Console vs. Smart TV to Watch TV Shows, 2013-2015 (% of respondents)
Connected TV Devices Used by US TV Viewers to Watch TV Shows, Aug 2015 (% of respondents)
Devices Used to View TV Programs* Among US TV Viewers, May 2015 (% of respondents)
Penetration of Select Devices/Technologies Among US TV Households, by Race/Ethnicity, Q2 2015 (% of total in each group)
US Primetime Digital Video View Share, by Device and Daypart, Q1-Q2 2015 (% of total video ad requests on the Tremor Video platform)
Monthly TV Everywhere Videos Viewed per Visitor in North America, by Access Type, Q2 2014 & Q2 2015
Share of Weekly Time Spent Viewing TV/Video Content Among US Internet Users, by Device/Format, May 2015 (% of respondents)
We will email you a link to download the report PDF