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Published: May 12, 2016
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US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year.
"eMarketer breaks down digital ad spending in the CPG and consumer products sector, and examines what is driving investment in major spending categories."
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US CPG & Consumer Products Industry Digital Ad Spending, 2014-2020 (billions, % of total digital ad spending and % change)
US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)
US Digital Ad Spending Growth, by Industry, 2014-2020 (% change)
Top 25 Advertisers, Ranked by US Traditional Media Ad Spending, 2015 (millions)
US CPG and Consumer Products Industry Ad Spending, by Category and Media, 2014 & 2015 (millions and % change)
US CPG & Consumer Products Industry Digital Ad Spending, by Format, 2016 (billions and % of total)
Display and Rich Media
US Digital Video Ad Spending, by Industry, 2016 (billions and % of total)
US Marketing Executives Who Are Able to Show the Effect of Social Media on Their Business, by Industry, Feb 2016 (% of respondents)
Social Media Marketing Areas in Which US Marketing Executives Plan to Invest, by Industry, Feb 2016 (% of respondents)
US Digital Ad Spending Growth, by Device and Format, 2015-2020 (% change)
Native Advertising and Content Marketing Trends
Areas Where US Marketing Professionals Plan to Increase Their Budget, Aug 2015 (% of respondents)
Biggest Challenges of Native Advertising According to US Agency and Brand Professionals, Q4 2015 (% of respondents)
US CPG and Consumer Products Industry Digital Ad Spending, by Device, 2016 (billions and % of total)
US Mobile Ad Spending, by Industry, 2016 (billions and % of total)
Extent to Which Mobile Marketing Has Contributed to Their Company's Performance According to US Marketing Executives, by Industry, Feb 2016 (% of respondents)
Mcommerce Transaction Share Among US Digital Retailers, by Category, Q4 2014 & Q4 2015 (% of total ecommerce transactions)
US CPG & Consumer Products Industry Digital Display Ad Spending, by Transaction Method, 2016 (billions and % of total)
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