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Published: December 08, 2017
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eMarketer estimates that US business-to-business (B2B) advertisers will spend $4.07 billion on digital advertising in 2017. The B2B digital ad market is growing steadily, and in 2018 it will jump 13% to reach $4.60 billion.
"The US B2B digital advertising market will more than double between 2013 and 2018. In 2013, B2B advertisers spent $2.18 billion; that number is projected to grow to $4.60 billion next year."
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US Digital B2B Ad Spending, 2013-2018 (billions and % change)
US Digital B2B Ad Spending, Desktop/Laptop vs. Mobile, 2013-2018 (billions and % change)
US Senior-Level B2B Buyers Who Noticed Ads from a Winning Solutions Provider During the Research Process that Influenced Their Perception of the Brand, June 2017 (% of respondents)
Reasons that US B2B Marketing Executives Are Increasing Their Focus on/Need for Deeper Metrics, April 2017 (% of respondents)
Leading Barriers to Measuring Marketing's Contribution to Business Objectives According to B2B Marketers Worldwide, April 2017 (% of respondents)
Benefits of Programmatic Media Buying According to US* B2B Marketers, Sep 2017 (% of respondents)
Average Time Spent per Day with Mobile Devices by US Adults, 2015-2019 (hrs:mins)
LinkedIn Net US Digital Ad Revenues, 2016-2019 (millions)
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