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Published: December 21, 2016
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US automotive advertisers will spend $9.13 billion on digital advertising in 2016, a 22.4% gain from 2015 that will see this sector account for 12.7% of total US digital ad spending for the year.
"The digital ad spending predictions for the automotive industry in this report have been revised upward from eMarketer’s March 2016 forecast. Previously, spending by this sector had been projected to total $8.71 billion for 2016. Increased spending on video and social media, with a focus on mobile, are factors in the revision of the forecast. Spending will continue to increase through 2020, when automotive brands will spend $15.21 billion on digital advertising."
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US Automotive Industry Digital Ad Spending, 2015-2020 (billions, % of total digital ad spending and % change)
Top 25 Advertisers, Ranked by US Total Media Ad Spending, Q2 2016 (millions)
US Digital Ad Spending Growth, by Industry, 2015-2020 (% change)
US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)
US Automotive Industry Digital Ad Spending, by Format, 2016 (billions and % of total)
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