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Published: May 12, 2016
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The US automotive industry will spend $8.71 billion on paid digital media in 2016. The sector is on track to hit $14.14 billion by 2020. While growth will begin to taper off this year, the industry’s share of US digital spending is expected to rise slightly throughout the forecast period.
"The US automotive industry will increase digital ad spending across nearly all platforms, tactics and tiers in 2016, continuing a trend that will see digital ad outlays soar to more than $14 billion by 2020."
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US Automotive Industry Digital Ad Spending, 2014-2020 (billions, % of total digital ad spending and % change)
US Digital Ad Spending, by Industry, 2015-2020 (billions and CAGR)
US Digital Ad Spending Share, by Industry, 2014-2020 (% of total)
Rising Auto Sales and New Vehicle Launches
Top 10 US Automotive Industry Advertisers, Ranked by Traditional Media Ad Spending, 2014 & 2015 (millions and % change)
Spending Across Tiers
US Automotive Industry Ad Spending, by Advertiser Type, 2014 & 2015 (billions and % change)
US Automotive Industry Total Media Ad Spending Share, by Media and Company Type, 2015 (% of total)
US Automotive Dealership Total Media Ad Spending Share, by Media, 2012-2015 (% of total)
US Automotive Industry Digital Ad Spending, by Format, 2016 (billions and % of total)
Growth in Automotive Image Searches Among US Internet Users, Jan 2014-Nov 2015 (% change vs. same period of prior year)
US Automotive Industry Digital Ad Spending, by Device, 2016 (billions and % of total)
US Automotive Industry Digital Display Ad Spending, by Transaction Method, 2016 (billions and % of total)
US Digital Display Ad Spending, by Industry and Transaction Method, 2016 (billions and % of total industry ad spending)
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