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Published: September 19, 2017
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Digital is on track to pull in over half of all US dollars spent on advertising by the end of 2021. This year, total media ad spending will top $205.06 billion, with 40.5% of outlays going to digital channels.
"Digital will represent 40.5% of total US ad spending in 2017. By 2021, digital’s share will climb to 51.3%, as advertisers continue to reduce outlays on traditional media."
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US Total Media Ad Spending Share, by Media, 2016 & 2021 (% of total)
US Total Media Ad Spending, by Media, 2016-2021 (billions)
US Digital Ad Spending, 2016-2021 (billions, % change and % of total media ad spending*)
US Mobile Ad Spending, 2016-2021
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