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US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%.
"Digital made up 36.7% of total media ad spending in 2016 and will account for around half by 2021. Mobile will be the main driver of this growth, comprising 70.3% of digital spend in 2017."
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US Total Media Ad Spending Share, by Media, 2016 & 2021 (% of total)
US Total Media Ad Spending, by Media, 2016-2021 (billions)
US Digital Ad Spending, 2016-2021 (billions, % change and % of total media ad spending*)
US Mobile Ad Spending, 2016-2021