Schedule a Demo
Does My Company Subscribe?
Published: March 15, 2017
Jump to: Executive Summary | Table of Contents | List of Charts
FREE for eMarketer PRO clients
US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%.
"Digital made up 36.7% of total media ad spending in 2016 and will account for around half by 2021. Mobile will be the main driver of this growth, comprising 70.3% of digital spend in 2017."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
US Total Media Ad Spending Share, by Media, 2016 & 2021 (% of total)
US Total Media Ad Spending, by Media, 2016-2021 (billions)
US Digital Ad Spending, 2016-2021 (billions, % change and % of total media ad spending*)
US Mobile Ad Spending, 2016-2021
We will email you a link to download the report PDF