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Published: May 24, 2017
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Buyers and sellers now have to worry about more advanced forms of fraud siphoning away digital display ad dollars.
"Issues of media quality, including ad fraud, remain top of mind for US digital marketers, according to a February 2017 survey by Adobe Digital Insights."
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Leading Challenges of Media Buying According to US Digital Marketers, Feb 2017 (% of respondents)
US Digital Display Ad Benchmarks: Fraud* Rate, by Purchase Method and Fraud Prevention Usage, H2 2016 (among impressions analyzed by Integral Ad Science)
Digital Video Ad Benchmarks Worldwide*: Fraud** Rate, by Purchase Method and Fraud Prevention Usage, H2 2016 (among impressions analyzed by Integral Ad Science)
Invalid Traffic Rate Worldwide, by Stage of Ad Serving Process, 2016
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