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Published: August 29, 2016
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In spite of the great advances made in the fight against ad fraud, the practice is still costing US digital display advertisers billions of dollars.
"Of the mobile programmatic bid requests sent to AppLift's demand-side platform (DSP) that were monitored by AppLift and Forensiq's fraud prevention technology, 34% had either a high or a suspected risk of ad fraud."
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Share of Mobile Programmatic Bid Requests Worldwide that Are at Risk of Fraud, Sep 21-Oct 19, 2015 (% of total)
Concerns About Digital Media Buying/Planning According to US Media Agency vs. Brand Marketing Executives, April 2016 (% of respondents)
The Pervasiveness of Ad Fraud
Percent of US Online Ad Traffic Served to Bots, by Format and Buy Type, Aug 1-Sep 30, 2015 (based on impressions monitored by White Ops)
US Digital Display Ads that Are Fraudulent*, by Purchase Method, Q1 2016 (% of impressions in each group)
Significant Challenges to Using Programmatic Buying Effectively According to US Marketers, 2014 & 2016 (% of respondents)
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