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Published: December 22, 2017
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Despite the uncertain economic climate, the retail market in the UK continues to grow, driven mainly by mobile commerce. eMarketer estimates UK retail mcommerce sales will rise by 14.2% between 2017 and 2021, when purchases made online via mobile devices will make up well over one-tenth (13.4%) of total retail sales.
"Mcommerce sales in the UK are quickly approaching half of the country’s retail ecommerce market. By 2021, purchases made online via mobile devices will account for 51.7% of total retail ecommerce sales, up from 43.3% in 2017."
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UK Retail Mcommerce Sales, 2016-2021 (billions of £, % of retail ecommerce sales and % of total retail sales)
UK Total Retail and Retail Ecommerce* Sales, 2016-2021 (billions of £, % change and % of total retail sales)
UK Halloween Spending, 2015-2017 (millions of £ and % change)
UK Retail and Retail Ecommerce* Holiday Season Sales, 2014-2017
UK Retail Ecommerce Sales, 2016-2021 (billions of £, % change and % of total retail sales)
UK Digital Shoppers and Buyers, 2016-2021 (millions and % of internet users)
UK Digital Buyer Share, by Age, 2016-2021 (% of total)
UK Digital Buyers, by Age, 2016-2021
UK Digital Buyer Penetration, by Age, 2016-2021
UK Retail Mcommerce Sales, 2016-2021
UK Retail Mcommerce Sales, by Device, 2016-2021 (billions of £, % change and % of total)
UK Mobile Buyers, by Device, 2016-2021
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