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Published: February 01, 2018
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Mobile was front and center of our trends roundup last year. It will still be a driving force in 2018, but certain consumer behaviors won’t fully translate to mobile. Meanwhile, data collection and management will be hot topics as new EU regulations roll out in May.
"Mobile video accounted for over half of digital video time in 2017 (27 minutes), but was still well below that of traditional TV (3 hours, 1 minute)."
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Average Time Spent per Day with Video by UK Adults, by Device, 2017 (hrs:mins)
Circumstances in Which UK Internet Users Would Make an Information Request Under the General Data Protection Regulation (GDPR), Sep 2017 (% of respondents)
Aspect of Media that UK* Senior Marketers Would Most Like to Change, April 2017 (% of respondents)
Challenges of Programmatic Advertising According to Brand Advertisers Worldwide, Aug 2017 (% of respondents)
Average Time Spent per Day with Major Media by UK Adults, 2014-2018 (hrs:mins)
Devices Used by UK Smartphone Users to View Short Video Clips vs. Subscription Video-on-Demand (SVOD), June 2017 (% of respondents)
Devices Owned by UK Young Millennial* Internet Users, July 2017 (% of respondents)
Internet of Things (IoT) Devices/Services Used by UK Internet Users, Sep 2017 (% of respondents)
UK Digital Video Ad Spending, by Device, 2017-2021 (millions of £)
UK Mobile Display Ad Spending Share, by Format, H1 2017 (millions of £ and % of total)
UK Proximity Mobile Payment Users and Penetration, 2016-2021 (millions, % change and % of smartphone users)
Millennial Internet Users in Select Countries Who Use Mobile Banking/Financial Apps, Q2 2017 (% of respondents)
Channel Used by UK Internet Users to Book Their Main Vacation, May 2017 (% of respondents)
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