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Published: November 03, 2016
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Despite economic uncertainty, and against a backdrop of unspectacular overall retail sales, retail ecommerce in the UK will post strong growth during this year’s holiday shopping season in November and December. Digital’s role in Black Friday sales and the growing influence of mobile will be key drivers.
"Retail ecommerce sales for this year’s Christmas holiday season from November to December will reach nearly £17 billion ($26 billion) in the UK and will account for over one-fifth (20.3%) of all retail sales during this period—almost twice the proportion of that in the US."
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UK Retail Ecommerce Holiday Season Sales, 2013-2016 (billions of £ and % change)
UK Retail and Retail Ecommerce* Holiday Season Sales, 2013-2016
UK Total Retail and Retail Ecommerce* Sales, 2015-2020 (billions of £ and % change)
UK Tops the Charts for Christmas Ecommerce
Holiday Season* Digital Retail Sales as a Percent of Total Digital Retail Sales in Select Countries in Western Europe, 2015
Change in Number of Transactions on Black Friday for the Top 10* UK Retail Sites, 2015 (% change vs. average during Nov 1-27)
UK Black Friday Weekend Retail Ecommerce Sales, by Device and Shopping Period, 2015 (millions of £)
Mobile’s Influence Continues to Grow
UK Retail Mcommerce Sales, 2015-2020
UK Black Friday and Cyber Monday Retail Ecommerce Traffic vs. Sales Share, by Device, 2015 (% of total)
Holiday Season* Retail Mcommerce Sales Share in Select Countries in Western Europe, by Device, 2015 (% of holiday season* retail ecommerce sales)
Smartphone Share of Holiday Season Ecommerce Traffic vs. Orders in Select Countries, Nov 24-Dec 26, 2015 (% of total on Demandware's platform)
UK Retail Mcommerce Sales, by Device, 2015-2020 (billions of £, % change and % of total)
On Foot or Online, UK Consumers Want a Frictionless Experience
Internet Users in Select Countries in Western Europe Who Conduct the Majority of Their Holiday Shopping Digitally vs. In-Store, Dec 2015 (% of respondents)
Locations/Channels Where UK Internet Users Conduct Pre-* vs. Post-Christmas** Sales Shopping, May 2016 (% of respondents)
UK Internet Users Who Used Click-and-Collect Services for Christmas Purchases in 2015 (% of respondents)
Issues Experienced When Purchasing Christmas Products Digitally According to UK Internet Users, 2014 & 2015 (% of respondents)
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