32 charts are included in the full report:
UK Digital Video and TV 2017: Who’s Watching, How They’re Watching and What It Means for Marketers
Select UK Digital Usage Metrics, 2017 (% of population)
The Digital Video Audience: Who’s Watching
UK Digital Video Viewers and Penetration, 2015-2021
Select UK Digital Usage Metrics, 2017 (% of population)
Demographic Drivers: Youngest and Oldest Fuel Growth
UK Digital Video Viewers, by Age, 2015-2021
UK Digital Video Viewer Penetration, by Age, 2015-2021 (% of internet users in each group)
Market in Context: Changing Viewing Habits
Average Time Spent per Day with Major Media by UK Adults, 2013-2018 (hrs:mins)
Devices that UK Internet Users Will Use to Watch TV During the Christmas Season, Sep 2015 & July 2016 (% of respondents)
Devices, Content and Platforms: How and What People Are Watching
UK Smartphone Video Viewers and Penetration, 2015-2021
UK Tablet Video Viewers and Penetration, 2015-2021
Video-on-Demand (VOD) Viewing Share Among UK VOD Viewers, by Device, Q3 2014-Q3 2016 (% of respondents)
Device Penetration Among UK Internet Users, Aug 2016 (% of respondents)
Devices Owned by Households with Children in North America and the UK, by Age of Child, Sep 2016 (% of respondents in each group)
Reasons that UK Internet Users View TV/Video Content via Apps on a Smart TV, Nov 2016 (% of respondents)
Content: Choices Predicated by Screen Size and Demographics
UK Smartphone Owners Who Watch Video via Smartphone, by Type, June 2016 (% of respondents)
Share of Time Spent Watching Digital Video in Europe, by Device and Video Length, Q3 2016 (% of total on Ooyala's network)
Weekly Time Spent Watching YouTube Among UK Children/Teens*, Sep 2016 (% of respondents)
UK Children/Teens Who Watch Video-on-Demand (VOD)* Content, by Age, 2015 & 2016 (% of respondents in each group)
UK Short-Form Video Viewers Who Are Viewing More Short-Form Video, by Age, Sep 2016 (% of respondents in each group)
Average Time Spent Viewing Short-Form Video per Viewing Session According to UK Short-Form Video Viewers, by Age, Sep 2016 (minutes)
UK Millennial vs. Total Internet Users Who Subscribe to Select Subscription Video-on-Demand Services, Sep 2016 (% of respondents in each group)
Platforms: Service Providers Find Common Ground
Top 5 UK Digital Video Services, Ranked by Monthly Unique Users, Aug 2016 (millions and % reach)
Video-on-Demand Services Used by UK Internet Users to View Movies/TV Shows, Aug 2016 (% of respondents)
Digital Video Content Viewed by UK Internet Users, Q2 2016 (% of respondents)
Subscription Video-on-Demand Services Used by UK Internet Users, by Demographic, April 2016 (% of respondents in each group)
Monetization: What Marketers Need to Know
Subscription Video-on-Demand Metrics in Select Countries, 2015
Paid Netflix Subscribers in Select Countries in Western Europe, 2012-2020 (thousands)
Ad-Supported Video Services Are Tough for Advertisers
Types of Ads Disliked by Internet Users in the US and Western Europe*, June 2016 (% of respondents)
Attitudes Toward Digital Video Advertising According to UK Short-Form Video Viewers, Sep 2016 (% of respondents)
UK Digital Display Ad Spending Share, by Format, H1 2016 (millions of £ and % of total)
Video Ads Still Influential, Particularly via Mobile and Social
UK Digital Ad Spending, by Format, 2015-2020 (millions of £, % change and % of total)
UK Mobile Ad Spending, by Format, 2015-2020 (millions of £, % change and % of total)
App Install Ad Channels/Formats that Are Most Effective According to Mobile App Developers Worldwide, Q3 2016 (% of respondents)
Brand-Related Social Media Activities Conducted by Social Video Viewers in Select Countries, Oct 2016 (% of respondents)