UK Digital User Demographics: Patterns of Uptake and Usage Across Various Groups - eMarketer
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UK Digital User Demographics: Patterns of Uptake and Usage Across Various Groups

eMarketer Report

By: eMarketer

Published: August 31, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

Consumers in the UK are among the most digitally adept in the world. However, some are naturally more engaged than others. As technology becomes a central player in the majority of people’s day-to-day lives, how keenly it’s adopted and for what purposes plays out differently across demographic groups.

    Table of Contents

    Digital Habits Develop Young Among Children and Teens

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    Millennials Are Smartphone Super Users, Particularly for Practical Purposes

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    Baby Boomers and Seniors Getting Connected, but Not Necessarily via Mobile

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    Females Are the More Mobile Gender

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    Males Move First and Spend Big

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    1 charts are included in the full report:

    UK Digital User Demographics: Patterns of Uptake and Usage Across Various Groups

    Share of Time Spent Online Among UK Internet Users, by Demographic and Device, April 2016 (% of total)