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Smartphones are now central to the lives of most UK residents. More consumers are buying via mobile, interacting with outdoor ads via smartphones, asking digital assistants such as Siri for advice, and receiving location-based ads or personalized mails on their handheld devices.
"Nearly 73% of UK agencies and marketers polled in April 2016 said they used location-based mobile marketing of some kind, and more than 21% planned to do so."
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Location-Based Mobile Marketing Usage Among UK Agency and Marketing Professionals, April 2016 (% of respondents)
UK Retail Mcommerce Sales, 2015-2020
UK Mobile Buyers, by Device, 2015-2020
UK Retail Mcommerce Sales, by Device, 2015-2020 (billions of £, % change and % of total)
Mcommerce Transaction Share Among Digital Retailers in Select Countries in Western Europe, Q2 2015, Q4 2015 & Q2 2016 (% of total ecommerce transactions)
Smartphone Users in Select Countries Who Purchase Products via Smartphone, by Category, March 2016 (% of respondents)
Attitudes Toward Location-Based Mobile Advertising Among UK Agency and Marketing Professionals, April 2016 (% of respondents)
Shopping-Related Smartphone Activities Conducted by UK Internet Users, by Demographic, March 2016 (% of respondents in each group)
Attitudes Toward Select Digital Retail Services Among UK Internet Users, June 2016 (% of respondents)
Attributes of Marketing Emails that Most Influence UK Internet Users to Click Through to the Brand/Product, by Age, July 2016 (% of respondents in each group)
Benefits of Email Marketing Personalization According to UK Marketers, Aug 2016 (% of respondents)
Types of Personalization Offered by UK Retail Executives, March 2016 (% of respondents)
Biggest Mobile Opportunities According to UK Publishers, May 2016 (% of respondents)
Attitudes Toward Consumer Expectations Among Marketers in France, Germany and the UK, Aug 2016 (% of respondents)
UK Millennial vs. Nonmillennial Internet Users Who Are Comfortable with a Company Personalizing Offers*, April 2016 (% of respondents)
Industries that UK Internet Users Most Associate with Personalization, by Age, May 2016 (% of respondents in each group)
Extent to Which Retail Sites vs. Physical Stores Are Aware of Their Preferences According to UK and US Internet Users, July 2016 (% of respondents)
Reasons for Using a Smartphone Voice Assistant According to UK Smartphone Users, June 2016 (% of respondents)