12 charts are included in the full report:
UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential
UK Digital Out-of-Home Ad Spending, 2010-2018 (millions of £, % change and % of total)
State of the Market: Digital Driving OOH Ad Spend
UK Total Media Ad Spending Growth, by Media, 2017 (% change)
UK Out-of-Home Ad Spending, 2010-2016 (millions of £)
UK Total Media Ad Spending, by Media, 2016-2018 (millions of £ and % change)
UK Digital Out-of-Home Ad Spending, 2011-2016 (millions of £ and % of total out-of-home ad spending)
UK Digital Out-of-Home Ad Spending, 2010-2018 (millions of £, % change and % of total)
The Case for DOOH: Reach, Impact, Flexibility and Accountability
Weekly Reach* of Digital Out-of-Home Advertising in Great Britain, by Demographic, Sep 2017 (% reach)
Preferred Types of Traditional Ads According to UK Internet Users, by Age, Oct 2016 (% of respondents in each group)
Automotive Ad Recall Among UK Smartphone Owners, by Media, May 2017 (% of respondents)
Marketing Tactics Used During the Launch of a New Product/Service According to Senior Marketers in Australia, the UK and US, Oct 2016 (% of respondents)
Making the Most of DOOH
Touchpoints that Have the Most Influence on Purchase Decisions According to Brand Marketers Worldwide, Q2 2017 (% of respondents)
Using Data to Drive DOOH Innovation
Critical Factors for Digital Out-of-Home Advertising Improvement According to UK Out-of-Home Specialists vs. Media Agencies, Jan 2017 (% of respondents)