Time Spent with Media in France, Germany and the UK: eMarketer's Updated Estimates and Forecast for 2014–2019 - eMarketer
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Time Spent with Media in France, Germany and the UK: eMarketer's Updated Estimates and Forecast for 2014–2019

eMarketer Report

By: eMarketer

Published: June 22, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

Daily time spent with major media continues to grow among adults in France, Germany and the UK, spurred by an increasing amount of media multitasking via mobile devices. In 2017, adults in France will spend an average of 10 hours 15 minutes per day with media; adults in Germany will average 10 hours 3 minutes a day, while UK adults will average 9 hours 25 minutes.

  • In 2017, daily time spent with digital media (desktop/laptop plus nonvoice mobile) will overtake TV for the first time in France and Germany. Digital time in France will total 3 hours 58 minutes, while in Germany it will reach 3 hours 46 minutes. Adults in the UK, where digital passed TV in 2013, will average 4 hours 37 minutes per day.
  • Though TV’s share of time spent is slipping in France and Germany, it remains a large part of adults’ media day. The format will represent at least 36.0% of daily time spent in both countries through the end of the forecast period.
  • Time spent with print media continues to decline in all three countries as circulation rates fall. While audiences continue to read such content, they are doing so increasingly via digital sources. Nondigital radio is experiencing a similar—but less dramatic—decline. Time spent with radio will be more than triple that of print in all three countries through 2019.
  • Time spent accessing the internet via mobile device will surpass desktop in France in 2017, averaging 1 hour 54 minutes a day. Germany’s mobile internet time passed that of desktop in 2016 and will reach 1 hour 57 minutes this year. In 2018, average daily mobile internet time in both France and Germany will cross the 2-hour mark.

"Digital will make up close to half of UK adults’ daily time spent with media in 2017, and nearly 40% of media time in France and Germany."

Table of Contents

Overall Media Time

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Time Spent with Media in France

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Time Spent with Media in Germany

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Time Spent with Media in the UK

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11 charts are included in the full report:

Time Spent with Media in France, Germany and the UK: eMarketer’s Updated Estimates and Forecast for 2014-2019

Share of Time Spent per Day with Major Media by Adults in France, Germany and the UK*, 2017 (% of total)

Overall Media Time

Average Total Time Spent per Day with Major Media* in France, Germany and the UK**, 2014-2019 (hrs:mins and % change)

Average Time Spent per Day with Major Media by Adults in France, Germany and the UK*, 2017 (hrs:mins)

Time Spent with Media in France

Average Time Spent per Day with Major Media by Adults in France, 2014-2019 (hrs:mins)

Average Time Spent per Day with Desktop/Laptop* vs. Mobile Internet by Adults in France, 2014-2019 (hrs:mins)

Share of Average Time Spent per Day with Select Media by Adults in France vs. Ad Spending Share in France, 2015-2017 (% of total)

Time Spent with Media in Germany

Average Time Spent per Day with Major Media by Adults in Germany, 2014-2019 (hrs:mins)

Average Time Spent per Day with TV* vs. Digital Media by Adults in Germany, 2014-2019 (hrs:mins)

Share of Average Time Spent per Day with Select Media by Adults in Germany vs. Ad Spending Share in Germany, 2015-2017 (% of total)

Time Spent with Media in the UK

Average Time Spent per Day with Major Media by UK Adults, 2014-2018 (hrs:mins)

Share of Average Time Spent per Day with Select Media by UK Adults vs. UK Ad Spending Share, 2017-2019 (% of total)