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Published: January 04, 2018
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eMarketer estimates adults in Japan averaged 7 hours, 14 minutes per day with media in 2017, up 7 minutes over 2016. Rising time spent with digital media, especially mobile content, is driving overall growth in time spent.
"Adults in Japan spend nearly 90% of their daily media time consuming TV or digital content, while mobile takes up nearly one-quarter (24.1%) of total media time."
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Average Time Spent per Day with Major Media by Adults in Japan, 2017 (hrs:mins)
Average Time Spent per Day with Traditional* vs. Digital Media by Adults in Japan, 2014-2019 (hrs:mins)
Average Time Spent per Day with Desktop/Laptop vs. Mobile Device Internet by Adults in Japan, 2014-2019 (hrs:mins)
Average Time Spent per Day with Major Media by Adults in Japan, 2014-2019 (hrs:mins)
Total Media Ad Spending in Japan, by Media, 2016-2021 (billions)
Digital Media Advertising
Mobile Ad Spending in Japan, 2016-2021 (billions, % change and % of digital ad spending)
Traditional Media Advertising
Total Media Ad Spending Share in Japan, by Media, 2016 & 2021 (% of total)
Growth in Ad Spending vs. Average Time Spent per Day in Japan, by Media, 2017-2019 (% change)
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