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Published: December 04, 2017
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eMarketer estimates that adults in India will average 3 hours, 52 minutes per day consuming major media in 2017—11 minutes more than in 2016. Time spent with digital, especially via mobile phones, will drive increases over the next few years.
"Adults in India will spend more than half of their media day watching TV in 2017. Meanwhile, digital will account for nearly one-third of daily media time."
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Average Time Spent per Day with Major Media by Adults in India, 2017 (hrs:mins)
Average Time Spent per Day with Traditional* vs. Digital Media by Adults in India, 2014-2019 (hrs:mins)
Average Time Spent per Day with Desktop/Laptop vs. Mobile Device Internet by Adults in India, 2014-2019 (hrs:mins)
Total Media Ad Spending in India, by Media, 2016-2021 (billions)
Digital Media Advertising
Mobile Ad Spending in India, 2016-2021 (billions, % change and % of digital ad spending)
Traditional Media Advertising
Total Media Ad Spending Share in India, by Media, 2016 & 2021 (billions)
Growth in Ad Spending vs. Average Time Spent per Day in India, by Media, 2017-2019 (% change)
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