Plans & Pricing
Does My Company Subscribe?
Published: September 27, 2016
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The recent upswing in TV ad spending likely signifies a normal spend fluctuation buoyed by an increase in total ad expenditures, rather than a mass return to the first screen by advertisers. But time and improved TV-digital attribution measurement will help settle the matter for certain.
"eMarketer expects digital ad spending will make up 36.8% of total media ad spending in the US this year, edging out TV’s 36.4% share. But the recent surge in TV ad spend may be a sign that more money is destined for the first screen."
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US Total Media Ad Spending Share, by Media, 2015-2020 (% of total)
US Primetime TV Upfront Ad Sales, Broadcast vs. Cable Networks, 2011-2016 (billions)
US National TV Advertiser vs. Ad Spending Share, Returning vs. New Advertisers, 2012-2015
US National TV Ad Spending, by Industry, 2015 (millions, % change vs. prior year and % of total)
US National TV Ad Spending Growth, by Industry, 2012-May 2016
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2016 (hrs:mins)
US TV vs. Digital* Ad Spending Share, 2011-2020 (% of total media ad spending)
Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015 & 2016 (% of respondents)
Measuring TV’s Impact
Average Return on Advertising Spending (ROAS)* and Incremental Sales for US CPG Ad Campaigns, by Media, 2004-2015
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