10 charts are included in the full report:
Television Update Fall 2016: Is the Surge in TV Ad Spending a Normal Shift or a Trend?
US Total Media Ad Spending Share, by Media, 2015-2020 (% of total)
Recent TV Ad Spending Surge: Key Categories and Brands
US Primetime TV Upfront Ad Sales, Broadcast vs. Cable Networks, 2011-2016 (billions)
US National TV Advertiser vs. Ad Spending Share, Returning vs. New Advertisers, 2012-2015
US National TV Ad Spending, by Industry, 2015 (millions, % change vs. prior year and % of total)
US National TV Ad Spending Growth, by Industry, 2012-May 2016
TV and Digital: Now the Primary Media Mix Combo
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2016 (hrs:mins)
US TV vs. Digital* Ad Spending Share, 2011-2020 (% of total media ad spending)
US Total Media Ad Spending Share, by Media, 2015-2020 (% of total)
Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015 & 2016 (% of respondents)
Measuring TV’s Impact
Average Return on Advertising Spending (ROAS)* and Incremental Sales for US CPG Ad Campaigns, by Media, 2004-2015