19 charts are included in the full report:
Storytelling in Sequence: How Brands Are Creating More Engaging Messaging
Primary Source Used by US* Marketing Leaders to Develop Their Content Strategy/Calendar, May 2017 (% of respondents)
The Digital Narrative
Share of Average Time Spent per Day with TV* vs. Digital Activities** by US Adults, 2010-2019 (% of total time spent)
Meeting New Narrative Needs
Share of Average Time Spent per day with Select Media by US Adults vs. US Ad Spending Share, 2010, 2014 & 2017 (% of total)
Aspects of Their Brand Strategy According to Marketing Executives and Brand Managers Worldwide, Dec 2016 (% of respondents)
Most Important Elements of Their Content Strategy According to US Content Marketers, Sep 2016 (% of respondents)
Content Formats and Tactics
Content Produced by Their Company According to US B2B vs. B2C Content Marketers, Sep 2016 (% of respondents)
Content Marketing Tactics Used by B2C Content Marketers in North America, 2016 (% of respondents)
Visual Content that Has the Highest Engagement According to US Digital Marketers, Dec 2016 (% of respondents)
Content Distribution and Engagement Strategies
Marketing Tactics Used by US Content Marketers to Distribute Content, Sep 2016 (% of respondents)
Usage and Effectiveness* of Paid Methods Used to Promote Content According to B2C Content Marketers in North America, 2014-2016 (% of respondents)
US Marketers Who Are Confident in Their Ability to Create Video Content that Will Drive Views, Purchases and Engagement on Select Social Media Platforms, April 2017 (% of respondents)
Entities/Types of Individuals that US Internet Users Follow on Social Media, by Platform, April 2017 (% of respondents)
Assembling a Story
Techniques Used by B2C Content Marketers in North America to Learn About Target Audiences, Aug 2016 (% of respondents)
Primary Source Used by US* Marketing Leaders to Develop Their Content Strategy/Calendar, May 2017 (% of respondents)
Sequential Storytelling Within and Across Channels
Primary Stage of the Customer Journey During Which B2B Professionals Worldwide Use Select Forms of Content/Tools, July 2016 (% of respondents)
US B2B Enterprise Marketers Who Create Specific Content for Mid-Funnel/Lead Nurturing*, Sep 2016 (% of respondents)
Phases of Buyer's Journey During Which B2C Content Marketers in North America Measure Content Marketing ROI, Aug 2016 (% of respondents)
The Next Chapter
Most Common Video Problem for Content Creators According to Media Professionals Worldwide, Aug 2016 (% of respondents)
Biggest Challenge of Creating Visual Content According to US Digital Marketers, Dec 2016 (% of respondents)