Plans & Pricing
Does My Company Subscribe?
Published: February 22, 2016
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Brands are comfortable and familiar with pushing messages via social channels. However, pulling insights from what customers are saying there isn’t as common, and uncertainty remains about its value. But with the right tools and queries, social listening can reveal the knowledge needed to make actionable business decisions.
"Forty-nine percent of marketing executives in North America polled by the CMO Council and Pegasystems in Q4 2015 used social listening resources to better understand their customers, prospects and markets."
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Leading Resources Used by Marketing Executives in North America* to Better Understand Their Customers, Prospects and Markets, Q4 2015 (% of respondents)
Technologies that Could Give Their Company a Competitive Advantage According to Business/Technology Managers Worldwide, July 2015 (% of respondents)
Starting with Social Monitoring
US Marketing Executives Who Agree that Most Data Obtained Through Social Media Monitoring Is Not Actionable, May 2015 (% of respondents)
Social Listening: Filtering the Noise and Spurring Action
Challenges Preventing Their Company from Using Social Data in Real Time According to US Marketers, March 2015 (% of respondents)
Primary Objective for Marketing Analytics According to US* Marketing Professionals, by Type, July 2015 (% of respondents)
Response Window Required for Real-Time Marketing According to US Marketers, March 2015 (% of respondents)
Reasons that US Marketers Use Real-Time Marketing Tactics, March 2015 (% of respondents)
Responding to and Learning from Consumer Feedback
Expected Response Time from Customer Service Provided via Social Media According to US Internet Users, Nov 2014 (% of respondents)
Social Media Response Times and Rates for Companies Worldwide, by Industry, Q2 2014-Q2 2015
Most Important Metrics for Measuring Social Campaign Success According to Social Media Professionals in North America*, by Company Size, March 2015 (% of respondents)
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