34 charts are included in the full report:
Snapchat Usage and Advertising 2017: Separating Fact from Fiction
Snapchat Ad Revenues Worldwide, 2016-2019 (millions and % change)
Users and Demographics
Instagram vs. Snapchat App Downloads Worldwide, Jan-May 2016 & Jan-May 2017 (millions and % change)
US Usage Is Healthy This Year, but Slower Growth Lies Ahead
US Facebook, Instagram and Snapchat* Users, 2016-2021 (millions, % change and % of social network users)
Developed Markets Are Key for Snapchat
Snapchat Daily Active Users, by Region, Q2 2016-Q2 2017 (millions and % change)
UK Social Network User Penetration, by Platform, 2017 (% of population)
Social Media Platforms Used by Internet Users in France, Feb 2017 (% of respondents)
Social Media Platforms Used by Consumers in Australia, March 2017 (% of respondents)
Snapchat Has More US Teen and Young Adult Users than Facebook or Instagram
US Child/Young Adult Facebook, Instagram and Snapchat* Users, by Age, 2017 (millions)
Digital/Social Platforms Used by US Teen and Young Adult Internet Users, March 2017 (% of respondents)
There Are More Adults on Snapchat than You Think
US Instagram vs. Snapchat Users, by Age, 2016-2021 (millions)
Frequency and Time Spent Are High
Frequency with Which US Social Media Users Check Their Social Media Accounts, by Platform, May 2017 (% of respondents)
Frequency with Which US Snapchat Users Use Snapchat, by Age, Feb 2017 (% of respondents)
US Daily Active Social Media User Share, by Platform, Nov 2014-Nov 2016 (% of monthly active users)
Average Time Spent per Day with Facebook, Instagram and Snapchat by US Adult Users of Each Platform, 2014-2019 (minutes)
Monthly Time Spent on Instagram vs. Snapchat Among US Mobile App Users, Jan-June 2017 (hrs:mins)
Consumer Attitudes and Activities
Leading Reasons that US Social Media Users Continue to Use Social Media, by Platform, April 2017 (% of respondents)
Snapchat Features that US Internet Users Like Best, Aug 2017 (% of respondents)
Users Post Often
Frequency with Which US Social Media Users Add Content* to Their Social Media Accounts, by Platform, May 2017 (% of respondents)
Discover May Not Be the Most Important Part of Snapchat, but It’s Growing
Frequency with Which US Snapchat Users Conduct Select Activities on Snapchat, March 2017 (% of respondents)
Reasons that US Snapchat Users Use Snapchat, by Gender, May 2017 (% of respondents in each group)
The Stories Battle Isn’t Over Yet
Frequency with Which US Instagram Users View Instagram Stories, Nov 2016 & May 2017 (% of respondents)
Advertiser Usage and Revenue Outlook
Percent of Digital Ad Budget Allocated to Select Social Media Platforms According to US Ad/Marketing Professionals, Feb 2017 (% of respondents)
Social Networks on Which US Marketers Are Currently Spending, June 2017 (% of respondents)
Social Networks on Which US Marketers Are Spending Their Budgets, by Amount, June 2017 (% of respondents)
US Ad/Marketing Professionals Who Have Spent/Plan to Spend Advertising Dollars on Instagram, Feb 2016-Feb 2017 (% of respondents)
eMarketer Has Lowered Its Revenue Outlook
Snapchat Ad Revenues Worldwide, 2016-2019 (millions and % change)
US Forecast Also Lowered
US Snapchat Ad Revenues, 2016-2019 (millions and % change)
Net US Digital Ad Revenues, by Company, 2016-2019 (billions, % change and % of total)
International Ad Growth Is Slow
Snapchat Ad Revenues Worldwide, US vs. Non-US, 2016-2019 (millions and % of total)
Snapchat Advertising Revenues in the US vs. Rest of the World, H1 2016 & H1 2017 (millions and % of total)
Instagram Ad Revenues, US vs. Non-US, 2016-2019 (billions and % of total)
What’s Next for Ads on Snapchat?
Importance of Select Digital Ad Platforms in Terms of ROI According to US Ad/Marketing Professionals, Feb 2017 (scale of 1-8*)
Successful Ads Take Advantage of Snapchat’s Unique Communications Environment
Frequency with Which US Snapchat Users Skip Ads on Snapchat, by Gender, May 2017 (% of respondents)
Frequency with Which US Snapchat Users Engage with Snapchat Ads, by Format, March 2017 (% of respondents)