Plans & Pricing
Does My Company Subscribe?
Published: August 18, 2016
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In its first five years, Snapchat has attracted millions of users and several big brand advertisers, but also criticism of its initial ad offerings, which only debuted last year. The company’s actions over the past several months have largely changed those opinions, and ad dollars are starting to rush in.
"eMarketer estimates that 58.6 million people in the US will use Snapchat at least once per month in 2016, representing 31.6% of US social network users, 28.3% of US smartphone users and 18.1% of the US population."
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US Snapchat Users and Penetration, 2014-2020 (millions, % change and % of social network users)
Snapchat App Key Developments Timeline, 2011-2016
US Snapchat Users and Penetration, 2014-2020
Snapchat Will Remain Mostly Millennial, But More ‘Olds’ Will Start Using It
US Millennial Snapchat Users and Penetration, 2014-2020 (millions, % change and % of millennial smartphone users)
US Gen X Snapchat Users and Penetration, 2014-2020 (millions, % change and % of Gen X smartphone users)
US Baby Boomer Snapchat Users and Penetration, 2014-2020 (millions, % change and % of baby boomer smartphone users)
US Snapchat User Penetration, by Age, 2014-2020 (% of smartphone users in each group)
US Snapchat User Share, by Age, 2014-2020 (% of total)
US Snapchat Users, by Age, 2014-2020
A Snap-Happy Bunch
Frequency with Which US College Student Internet Users Use Select Social Media Sites/Apps, March 2016 (% of respondents)
How Does Snapchat Stack Up Against Its Rivals?
US Mobile Phone Messaging App Users and Penetration, by Platform, 2014-2020 (millions, % change and % of population)
US Social Network Users and Penetration, by Platform, 2014-2020 (millions, % change and % of population)
Top 15 Smartphone Apps Among US Smartphone App Users, May 2016 (% reach)
Social Networks on Which Social Media Marketers Worldwide Advertise Monthly, March 2016 (% of respondents)
Showing Marked Improvement
Social Ad Effectiveness for Driving ROI According to US Brand and Agency Executives, by Platform, Sep 2015 (scoring based on A+ through F scale)
Marketers Aren’t on a Snapstreak Yet
Social Media Platforms that Produce the Best ROI According to Social Media Marketers Worldwide, March 2016 (% of respondents)
Importance of Select Social Network Ad Metrics According US Senior Ad Buyers, by Site/App, Dec 2015 (scale of 1-10*)
A Snapstreak in the Making?
Social Media Sites on Which US Senior Ad Buyers Plan to Begin Advertising in 2016 (% of respondents)
US Snapchat Ad Revenues, 2015-2018 (millions and % change)
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