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Published: June 27, 2017
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The internet of things (IoT) is becoming an increasingly important part of everyday life. As more devices, appliances, vehicles, infrastructure and other objects come online and begin to share data with one another, they are creating an ecosystem that can make life safer, more productive and more convenient.
"This series of reports explores current and future applications of the IoT in three interconnected spaces: homes, cities and cars. It also discusses ways marketers have begun to harness IoT devices, networks and data to learn more about their customers and reach them in new ways."
Internet of Things Devices Owned by US Internet Users, Aug 2016 (% of respondents)
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