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Published: December 17, 2015
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The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for business-to-business (B2B) marketers. In 2016, reaching business audiences where they’re spending their time will mean an amplified focus on mobile across the path to purchase.
"According to May 2015 Regalix data, B2B marketers worldwide are using an array of mobile marketing tactics to reach and engage with their target audience, including mobile websites, mobile apps and mobile email."
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Mobile Marketing Tactics Used by B2B Marketers Worldwide, May 2015 (% of respondents)
Average Time Spent per Day with Major Media by US Adults, 2012-2017 (hrs:mins and CAGR)
Amount of Time per Week that Employees in Spain, the UK and the US Use Their Mobile Phone for Work Outside of Office Hours, May 2015 (% of respondents)
Frequency with Which US Small-Business Owners Use Their Mobile Device for Business Purposes, June 2015 (% of respondents)
Types of Mobile Apps Used by Executives Worldwide, by Company Profitability*, Jan 2015 (% of respondents)
Effect of Select Technologies/Practices on Their Work Productivity According to US Marketers, July 2015 (% of respondents)
Frequency with Which US B2B Professionals Use a Mobile Device When Researching Purchase Decisions Digitally, March 2015 (% of respondents)
US Digital Ad Spending, by Device, 2014-2019 (billions)
Current vs. Expected* Percent of Marketing Budget Allocated to Mobile According to US B2B vs. B2C Marketers, by Sector, Aug 2015
Ways in Which Their Purchasing Process Has Changed According to US B2B Buyers, June 2015 (% of respondents)
Preferred Device for Accessing Business-Related Content Among B2B Executives Worldwide, by Experience Level, May 2015 (% of respondents in each group)
Content Types that Are Effective According to B2B Marketing Executives Worldwide, by Stage of the Buying Cycle, Jan 2015 (% of respondents)
Marketing Tactics Used by US* B2B Marketers to Generate Demand, Aug 2015 (% of respondents)
Most Important Marketing Tactics According to US B2B Marketers, Currently vs. in the Future*, July 2015 (% of respondents)
Leading Factors that Derail Lead Flow Success According to B2B Marketers in North America, Q2 2015 (% of respondents)
Business Products & Services Industry Email Marketing Open and Click Share in North America, by Device, Q2 2014 & Q2 2015 (% of total emails sent by Experian Marketing Services clients)
Advantages of Purchasing Media Programmatically According to US B2B Marketers, Aug 2015 (% of respondents)
Channels* that Marketers Worldwide Are Optimizing via a Data Management Platform (DMP), May 2015 (% of respondents)
Trends/Technologies that US Marketers Believe Will Be Disruptive* to Their Company, Aug 2015 (% of respondents)
Marketing Technologies Used by US B2B Marketing Decision-Makers, Aug 2015 (% of respondents)
Level of Marketing Technology Maturity at Their Company According to US B2B Marketing Professionals, Sep 2015 (% of respondents)
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