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Published: September 18, 2017
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Search engine usage gives marketers valuable insight into consumers’ intent, allowing for more effective ads. Now, as media and device habits change to include more voice and visual search, particularly on mobile, brands can use search to reach shoppers in even more ways.
"eMarketer estimates that US advertisers will increase search spending by 13.0% in 2017, even with desktop- and laptop-based spending on the decline. Mobile search ad outlays will be up 24.6%, bringing mobile to 70.0% of the US search ad market this year."
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US Search Ad Spending Growth, by Device, 2016-2021 (% change)
US Search User Penetration, by Device, 2014-2021 (% of population)
US Search Ad Spending Share, by Device, 2016-2021 (% of total)
Google Search Ad Benchmarks Worldwide: Click Share, by Device, Q1 2016-Q2 2017 (among campaigns analyzed by iProspect)
Google Product Listing Ad (PLA) Benchmarks Worldwide: Click Share, by Device, Q2 2016 & Q2 2017 (among campaigns analyzed by iProspect)
Paid Search Ad Benchmarks in North America: Click Share for Select Search Engines, by Device, Q2 2017 (among campaigns analyzed by Merkle)
US Google Search Ad Benchmarks: Click Share, by Device, Q2 2017 (among campaigns analyzed by Merkle)
US Organic Search Visit Share, by Device and Search Engine, Q2 2017 (among campaigns analyzed by Merkle)
Monthly Share of Online Searches in the US, by Search Engine, June 2016-June 2017 (% reach)
Net US Search Ad Revenue Share, by Company, 2016-2019 (% of total)
Net US Search Ad Revenue Growth, by Company, 2016-2019 (% change)
Net US Mobile Search Ad Revenue Share, by Company, 2016-2019 (% of total mobile search ad spending)
Net US Mobile Search Ad Revenue Growth, by Company, 2016-2019 (% change)
US Mobile Local Ad Spending Share, by Format, 2016 & 2020 (% of total)
Marketing Leaders Worldwide Who Use Identical vs. Personalized* Messages Across Channels, by Tactic, April 2017 (% of respondents)
Technology/Tactic that US Marketing Leaders See as "the Next Big Thing" in Search Marketing, May 2017 (% of respondents)
Ways in Which Smartphone Owners in the US vs. Worldwide Use Voice-Enabled Technology*, June 2017 (% of respondents)
US Usage Metrics for Smartphone Virtual Assistant Apps, Search Apps and Search Sites, May 2017
US Smartphone Users Who Use Virtual Assistant Apps, Search Apps and Search Sites, by Demographic, May 2017 (millions)
Attitudes Toward Select Retail Technologies Among US Internet Users, June 2017 (% of respondents)
Likelihood that US Marketing Leaders Will Use Voice Search in Their 2017 Content Marketing Strategy (% of respondents)
Frequency with Which US Internet Users Search for Visual Content Prior to a Making a Purchase, Sep 2016 (% of respondents)
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