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Published: February 08, 2017
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Shopping and buying with mobile devices—and with smartphones in particular—is gaining pace in Germany, though the market is far from mature. eMarketer estimates that retail mcommerce sales will reach $23.53 billion in 2017 and $32.04 billion in 2020.
"Retail mcommerce sales—excluding travel and ticket sales—will climb nearly 23% in 2017, to $23.53 billion. Annual growth rates will remain in double digits through 2019, and sales will top $32 billion in 2020."
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Retail Mcommerce Sales in Germany, 2015-2020 (billions and % change)
Top 10 Product/Service Categories Purchased Digitally by Consumers in Germany, Aug 2016 (% of respondents)
Retail Mcommerce in Context
Mcommerce Sales in France, Germany and the UK, 2017
Smartphone vs. Tablet Holiday* Retail Ecommerce Visit vs. Revenue Share in Select Countries, 2016 (% of total ecommerce)
Christmas Retail Ecommerce Sales in North America and Select Countries in Western Europe, by Device, 2016 (billions of € and % change)
Leading Mcommerce Retailers and Sectors
Average Fashion Retail Ecommerce Order Value in Select Countries/Regions in Western Europe, by Device, H1 2016
Female Fashion Product Mobile Buyers in Germany Who Would Prefer to Use a Desktop/Laptop vs. Smartphone for Fashion Purchases, by Type, Aug 2016 (% of respondents)
Mcommerce Buyer Penetration in Select Countries/Regions in Europe, Spring 2016 (% of population)
Devices Used by Digital Buyers in Germany to Make Digital Purchases, 2014 & 2016 (% of respondents)
Share of Fashion Product Digital Research vs. Purchases According to Female Fashion Product Mobile Buyers in Germany, by Age and Device, Aug 2016 (% of total in each group)
Mobile Shoppers Weigh Retail Apps vs. Mobile Websites
Types of Apps/App Features Offered by Retail Brands in Europe, by Country, Aug 2016 (% of audited brands)
Website Features of Retail Brands in Europe, by Country, Aug 2016 (% of audited brands)
Leading Mobile Apps Used by Android Device Users in Select Countries in Western Europe for Retail Purposes*, Sep 2016 (% of respondents)
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