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Published: August 02, 2017
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France is a smaller ecommerce market than either Germany or the UK. Yet retail ecommerce sales in the country will rise by more than $3 billion this year—an annual gain of nearly 9%—to reach an estimated $42.46 billion.
"Retail ecommerce sales in France will increase by nearly 9% in 2017, but will account for less than 7% of total retail sales."
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Retail Ecommerce Sales in France, 2016-2021 (billions, % change and % of total retail sales)
Retail Sales in France, 2016-2021 (billions and % change)
Digital Buyers and Penetration in France, 2016-2021 (millions, % of internet users and % of population)
Retail Ecommerce Sales in Select Countries in Europe and North America, 2016 & 2017 (billions of € and % of total retail sales)
Average B2C Ecommerce Order Value in France, 2006-2016 (in €)
Retail Ecommerce Metrics in Select Countries in Europe and North America, 2017
Digital Buyers in Europe Who Make Digital Purchases Monthly, by Country, Oct 2016 (% of respondents)
Retail Ecommerce Order vs. Traffic Share in Select Countries, by Device, Q1 2017 (% of total)
Devices Used by Digital Buyers in France to Make Digital Purchases, Sep 2016 (% of respondents)
Retail Ecommerce Sales in Select Countries in Europe and North America, by Device, 2017 (billions of €)
Multidevice Share of Ecommerce Transactions in France, by Primary Device, Q4 2016 (% of total)
Top Retail Sites and Sectors
Top 10 Retail Sites in France, Ranked by Unique Visitors, Feb 2017 (millions)
Top 5 Retail Ecommerce Sites in France, Ranked by Total Media Ad Spending, 2016 (millions of € and % change)
Payment and Delivery Trends
Preferred Payment Method for Digital Purchases According to Digital Buyers in Europe, by Country, Oct 2016 (% of respondents)
Digital Buyers in the US and Select Countries in Western Europe Who Have Used Select Delivery/Fulfillment Methods for Digital Purchases, Sep 2016 (% of respondents)
Digital and In-Store Research/Purchase Behavior During Sales Periods According to Internet Users in France, by Product Category, Dec 2016 (% of respondents)
Digital Channels Used by Digital Buyers in France to Research Products/Services, July 2016 (% of respondents)
Retail Executives in Select Countries in Western Europe Who Believe Digitization of Physical Retail Stores Is Too Slow, Nov 2016 (% of respondents)
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