Retail 2017 TrendPack: The Latest Data and Analysis for Retail Ecommerce - eMarketer
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Retail 2017 TrendPack: The Latest Data and Analysis for Retail Ecommerce

eMarketer Report

By: eMarketer

Published: September 13, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

The six reports and StatPacks in this collection provide the latest data and analysis for retail ecommerce.

  • Learn how rising consumer comfort with virtual assistants and chatbots open up new sales platforms.
  • Understand why mobile ecommerce now requires more images, videos and augmented reality.
  • Get past three common personalization barriers to deliver a truly valuable personal shopping experience.
  • Look ahead through 2021 with our worldwide retail and ecommerce sales estimates.
  • Tap into marketer and consumer trends for US omnichannel retailing.
  • Keep current with US retail digital ad spending forecasts and trends.
  • The dollar amount of in-store sales influenced by digital sources.
  • Factors driving and hindering omnichannel tactics.
  • Shopping and buying behavior on the consumer path to purchase.
  • Ways in which digital can improve the in-store experience.
  • Consumer uptake of and attitudes toward buying online and picking up in-store (aka BOPUS).
  • Digital ad spending by format—search, display, mobile and digital video.
  • Factors influencing ad spend among major retail players and the entire industry.
  • Cross-industry comparisons of ad spending trends.
  • Retail includes mail order/catalogs, restaurants/fast food, drug stores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry and general merchandise.

"Thanks to rising comfort levels with virtual assistants and chatbots, as well as advances in technology, voice commands and messaging apps are presenting new sales platforms. This report examines consumer usage of chatbots and virtual assistants, as well as why and how retailers and brands are using both technologies along the path to purchase."

Table of Contents

1 charts are included in the full report:

Retail 2017 TrendPack: The Latest Data and Analysis for Retail Ecommerce

Retail Ecommerce Sales Worldwide, 2016-2021 (trillions, % change and % of total retail sales)