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Published: December 13, 2017
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This is the latest installment in an ongoing series of quarterly video ecosystem overviews focusing on monetization, audience, platforms and content. The goal of each report is to provide a summary of key recent developments.
"US programmatic digital video ad spending will reach $13.43 billion in 2019, or 76.5% of total digital video ad spending. As recently as 2015, only 39.0% of video ad dollars flowed through programmatic channels."
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US Programmatic Digital Video Ad Spending, 2015-2019 (billions, % change and % of total digital video ad spending)
US TV* and Digital Video** Ad Spending, Programmatic vs. Nonprogrammatic, 2016 & 2019 (billions)
US Mobile Programmatic Display Ad Spending, by Format, 2015-2019 (billions, % change and % of total mobile programmatic display ad spending)
US Home Entertainment Rental and Sales Revenues, by Format, Q3 2016 & Q3 2017 (millions and % change)
Netflix Streaming Subscriptions and Revenues Worldwide, US vs. Rest of the World, Q3 2016 & Q3 2017 (millions)
Leading Reasons that Cord-Cutters in North America Canceled Their Pay TV Service, Q2 2017 (% of respondents)
Average Time Spent per Day with Video by US Adults, by Device, 2015-2019 (hrs:mins)
Average Time Spent per Day with Major Media by US Adults, 2014-2019 (hrs:mins)
Level of Attention Paid to Video Content vs. Ads While Co-Viewing* Among US Video Viewers, by Platform, Oct 2017 (% of respondents)
Demographics of Leading Video Platforms
Demographic Profile of US YouTube Viewers, Spring 2017 (% of population in each group)
Extent to Which US TV Viewers Prefer TV Shows that Release All Episodes at Once vs. Once a Week, by Age, Sep 2017 (% of respondents in each group)
US Adult Simultaneous Internet & TV Users, by Device, 2015-2019
Devices Used by US Internet Users to Stream a Show or Movie, by Demographic, Oct 2017 (% of respondents in each group)
Primary Way in Which US TV Viewers Watch Their Favorite TV Show, 2014-2017 (% of respondents)
US Young Adult TV Viewers Who Share Login Information with Others, Aug 2017 (% of respondents)
Leading TV/Video Genres Co-Viewed* by US Video Viewers, by Platform, Oct 2017 (% of respondents)
Types of Digital Video Content Watched by US Millennial Internet Users, Jan 2016 & Aug 2017 (% of respondents)
Extent to Which Access to Original Content Influenced Their Decision to Subscribe to Netflix According to Netflix Subscribers, Nov 2017 (% of respondents)
Importance of Original Content in US Netflix Users' Decision to Remain a Netflix Subscriber, Nov 2017 (% of respondents)
US Social Media Users Who View Select Genres of Social Video, by Platform, Sep 2017 (% of respondents)
Most Valuable Subscription Video-on-Demand (SVOD) Content According to US SVOD Subscribers, Sep 2017 (% of respondents)
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