29 charts are included in the full report:
Q3 2016 Digital Video Trends: Monetization, Audience, Platforms and Content
US Digital Video Viewers and Penetration, 2015-2020 (millions, % of internet users and % change)
Monetization
Over-the-Top (OTT) TV and Video Revenues in Canada vs. the US, 2010-2021 (billions)
Advertising
Expected Change* in Programmatic and Total Digital Video Budgets According to US Agency vs. Marketing Decision-Makers, June 2016 (% of respondents)
Expected Change* in Digital Video Advertising Budget According to US Agency and Marketing Decision-Makers, by Ad Format, June 2016 (% of respondents)
Campaign Objectives of US Digital Video Ads, Q2 2016 (% of campaigns served by Videology)
US Digital Video Ad Benchmarks: Campaign Share, by Device, Q2 2016 (% of total campaigns served by Videology)
US Digital Video Ad View Share, by Device/Channel, Q1 2016 (% of total ads served by FreeWheel)
US Marketers Who Plan to Use Social Video Ads, by Platform, May 2016 (% of respondents)
Platforms Used by US Marketers for Social Video Ads, May 2016 (% of respondents)
Likelihood that US Agency vs. Marketing Decision-Makers Will Invest* in Live Streaming Video Advertising, June 2016 (% of respondents)
Subscriptions
US Consumer Spending on Video, by Format, 2016 (billions and % change)
Netflix Streaming vs. DVD Revenues Worldwide, US vs. Rest of World, Q1 2013-Q2 2016 (millions)
Primary Factor that Would Motivate US Subscription Video-on-Demand (SVOD) Viewers to Cancel Their SVOD Service, April 2016 (% of respondents)
Audience
US Digital Video Viewers and Penetration, 2015-2020
US Digital TV Viewers, 2015-2020 (millions, % change and % of population)
US Digital Video Viewer Penetration, by Age, 2015-2020 (% of internet users in each group)
US Adults Who Have a Subscription Video-on-Demand (SVOD) Service*, 2014 & 2016 (% of respondents)
US Adults Who Use Subscription Video-on-Demand (SVOD) Services, by Age, June 2016 (% of respondents in each group)
US TV Viewers Who Subscribe to Pay TV vs. Subscription Video-on-Demand (SVOD), June 2016 (% of respondents)
US TV Viewers* Who Primarily View TV Shows via Live TV, by Age, June 2016 (% of respondents in each group)
US Households with Select Pay TV Services, Q1 2015 & Q1 2016 (millions)
US Pay TV Subscribers Who Added vs. Cut Back on Channels in Their Pay TV Subscription Package, 2015 & 2016 (% of respondents)
Platforms
US Digital Video Viewers, by Device, 2015-2020 (millions)
Mobile Share of Digital Video Views Worldwide, Sep 2013-March 2016 (% of total digital video views on Ooyala's network)
Connected TV Devices Used by US Internet Users to View Movies/TV Shows, 2015 & 2016 (% of respondents)
Share of Connected TV Devices Owned by US Households, by Brand, March 2016 (% of total)
Content Platforms
Average Daily Time Spent with Select Video-on-Demand (VOD) Services Among US Digital Video Viewers, March 2016 (hrs:mins)
Netflix Streaming vs. DVD Subscriptions Worldwide, US vs. Rest of World, Q2 2013-Q2 2016 (millions)
Content
US Digital TV* and Movie** Viewers and Penetration, 2015-2020