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Published: March 09, 2017
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This is the latest installment in an ongoing series of quarterly video ecosystem overviews focusing on monetization, audience, platforms and content. Our goal is to provide a summary of key developments each quarter on a need-to-know basis.
"US digital video viewers are a mature, nearly saturated category: More than four in five internet users will watch digital video this year. The number of viewers will continue to grow—albeit more slowly—through at least 2021."
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US Digital Video Viewers and Penetration, 2017-2021 (millions and % of internet users)
US Digital and Total Ad Spending Growth, by Format, 2012-2018 (% change)
US Digital and Total Ad Spending, by Format, 2012-2018 (billions)
Primary Platform for New Video Brand Campaigns According to US Senior Ad Buyers, 2016 & 2017 (% of respondents)
US TV* and Digital Video** Ad Spending, Programmatic vs. Nonprogrammatic, 2016 & 2018 (billions)
Netflix Streaming vs. DVD Revenues Worldwide, US vs. Rest of World, Q1 2014-Q4 2016 (millions)
Factors that Influenced Cord-Cutters in North America to Cancel Their Pay TV Service, Q3 2016 (% of respondents)
Number of Subscription Video-on-Demand Services to Which US Digital Video Viewers Subscribe, Oct 2016 (% of respondents)
US Digital Video Viewers and Penetration, 2015-2021
US Adult Digital Video Viewers* vs. Adult Pay TV Viewers**, 2015-2020 (millions)
US Households with Select Pay TV Services, Q3 2015 & Q3 2016 (millions)
Scenarios in Which US Cord-Cutters* vs. Cord-Nevers Would Subscribe to Pay TV, Sep 2016 (% of respondents)
Netflix Streaming vs. DVD Subscriptions Worldwide, US vs. Rest of World, Q1 2014-Q4 2016 (millions)
Subscription Video-on-Demand Services Used by Internet Users in North America, Q3 2016 (% of respondents)
US Internet Users Who Subscribe to Netflix, by Age, Nov 2016 (% of respondents in each group)
US Internet Users Who Watch Video via Smartphone/Tablet, by Age, Sep 2016 (% of respondents in each group)
US Internet Users Who Access TV Content Digitally, by Age, Sep 2016 (% of respondents in each group)
Connected TV Devices Used by US Digital Video Viewers, Oct 2016 (% of respondents)
Number of US Original Scripted TV Series, by Service Provider, 2009-2016
US Subscription Video-on-Demand (SVOD) Subscribers' Attitudes Toward Select SVOD Services, Q3 2016 (% of respondents)
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