Schedule a Demo
Does My Company Subscribe?
The full report is available to eMarketer PRO customers only.
This is the latest installment in an ongoing series of quarterly video ecosystem overviews focusing on monetization, audience, platforms and content. Our goal is to provide a summary of key developments each quarter on a need-to-know basis.
"US digital video viewers are a mature, nearly saturated category: More than four in five internet users will watch digital video this year. The number of viewers will continue to grow—albeit more slowly—through at least 2021."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
US Digital Video Viewers and Penetration, 2017-2021 (millions and % of internet users)
US Digital and Total Ad Spending Growth, by Format, 2012-2018 (% change)
US Digital and Total Ad Spending, by Format, 2012-2018 (billions)
Primary Platform for New Video Brand Campaigns According to US Senior Ad Buyers, 2016 & 2017 (% of respondents)
US TV* and Digital Video** Ad Spending, Programmatic vs. Nonprogrammatic, 2016 & 2018 (billions)
Netflix Streaming vs. DVD Revenues Worldwide, US vs. Rest of World, Q1 2014-Q4 2016 (millions)
Factors that Influenced Cord-Cutters in North America to Cancel Their Pay TV Service, Q3 2016 (% of respondents)
Number of Subscription Video-on-Demand Services to Which US Digital Video Viewers Subscribe, Oct 2016 (% of respondents)
US Digital Video Viewers and Penetration, 2015-2021
US Adult Digital Video Viewers* vs. Adult Pay TV Viewers**, 2015-2020 (millions)
US Households with Select Pay TV Services, Q3 2015 & Q3 2016 (millions)
Scenarios in Which US Cord-Cutters* vs. Cord-Nevers Would Subscribe to Pay TV, Sep 2016 (% of respondents)
Netflix Streaming vs. DVD Subscriptions Worldwide, US vs. Rest of World, Q1 2014-Q4 2016 (millions)
Subscription Video-on-Demand Services Used by Internet Users in North America, Q3 2016 (% of respondents)
US Internet Users Who Subscribe to Netflix, by Age, Nov 2016 (% of respondents in each group)
US Internet Users Who Watch Video via Smartphone/Tablet, by Age, Sep 2016 (% of respondents in each group)
US Internet Users Who Access TV Content Digitally, by Age, Sep 2016 (% of respondents in each group)
Connected TV Devices Used by US Digital Video Viewers, Oct 2016 (% of respondents)
Number of US Original Scripted TV Series, by Service Provider, 2009-2016
US Subscription Video-on-Demand (SVOD) Subscribers' Attitudes Toward Select SVOD Services, Q3 2016 (% of respondents)