5 charts are included in the full report:
Programmatic Advertising in Germany: Greater Confidence and Spending Herald a Mature Marketplace
Programmatic Digital Display Ad Spending in Germany, 2014-2019 (millions of €, % change and % of total digital display ad spending*)
Programmatic Advertising in Germany: Estimates and Forecast
Programmatic Digital Display Ad Spending in Germany, 2014-2019 (millions of €, % change and % of total digital display ad spending*)
Breakdown by Transaction Method
Programmatic Ad Spending in Germany, by Transaction Method, 2014-2019 (millions of €, % change and % of total programmatic ad spending)
Mobile Programmatic Ad Spending
Mobile Programmatic Ad Spending in Germany, 2014-2019 (millions of €, % change and % of total mobile ad spending)
Mobile Breakdown by Transaction Method
Mobile Programmatic Ad Spending in Germany, by Transaction Method, 2014-2019 (millions of €, % change and % of total mobile programmatic ad spending)
Trends Behind the Numbers
Entity that Benefits the Most from Programmatic Media Business According to Digital Media Professionals in Germany, Spring 2017 (% of respondents)