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Published: January 24, 2018
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Many publishers and advertisers in Germany hesitated to board the programmatic bandwagon when automated trading of digital ads first became available. But in 2018, most believe that the advantages outweigh the disadvantages. Spending is rising sharply as a result.
"Programmatic ad spending in Germany will continue to rise by double-digit percentages annually through 2019. By then, outlays are predicted to total €1.66 billion ($1.83 billion)."
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Programmatic Digital Display Ad Spending in Germany, 2014-2019 (millions of €, % change and % of total digital display ad spending*)
Breakdown by Transaction Method
Programmatic Ad Spending in Germany, by Transaction Method, 2014-2019 (millions of €, % change and % of total programmatic ad spending)
Mobile Programmatic Ad Spending
Mobile Programmatic Ad Spending in Germany, 2014-2019 (millions of €, % change and % of total mobile ad spending)
Mobile Breakdown by Transaction Method
Mobile Programmatic Ad Spending in Germany, by Transaction Method, 2014-2019 (millions of €, % change and % of total mobile programmatic ad spending)
Entity that Benefits the Most from Programmatic Media Business According to Digital Media Professionals in Germany, Spring 2017 (% of respondents)
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