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Published: January 31, 2018
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France is one of Western Europe’s larger programmatic markets, in terms of the share of digital display ad spending traded automatically. Programmatic outlays rose 23.0% in 2017, and will record a further double-digit gain this year.
"France’s programmatic marketplace registered significant growth in 2017, as outlays on automated placements rose to €745.6 million ($824.8 million)—or 74.5% of all digital display ad spending in the country."
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Programmatic Digital Display Ad Spending in France, 2015-2019 (millions of €, % change and % of total digital display ad spending*)
Breakdown by Transaction Method
Programmatic Digital Display Ad Spending in France, by Transaction Method, 2014-2019
Programmatic Ad Spending in France, Social vs. Nonsocial, H1 2016 & H1 2017 (millions of €, % change and % of total programmatic ad spending)
Total Mobile Programmatic Ad Spending
Mobile Programmatic Ad Spending in France, 2014-2019 (millions of €, % change and % of total mobile ad spending)
Mobile Programmatic Ad Spending in France, by Transaction Method, 2014-2019
Mobile Programmatic Ad Benchmarks in Select Countries: In-App vs. Mobile Web Spending Share, Q2 2017 (% of total on Smaato's platform)
Programmatic Video Advertising
Video vs. Total Programmatic Ad Spending in France, H1 2015-H1 2017 (millions of € and % of total)
Benefits of Programmatic Display Ads According to Digital Ad Professionals in France, Spring 2017 (% of respondents)
Types of Digital Ad Inventory Purchased Programmatically by Digital Ad Professionals in France, by Channel/Device, Spring 2017 (% of respondents)
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