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Published: January 22, 2018
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Programmatic ad spending in China totaled $16.69 billion (RMB110.90 billion) in 2017, a 48.6% increase over 2016. Internet giants Baidu, Alibaba and Tencent—the so-called BAT companies—will continue to dominate the programmatic advertising landscape as consumers spend more time on their digital platforms.
"Programmatic digital display ad spending in China will reach $29.61 billion (RMB196.73 billion) in 2019, nearly double the amount allocated in 2017, with mobile accounting for 86.9% of outlays."
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Programmatic Digital Display Ad Spending in China, 2015-2019 (billions, % change and % of total digital display ad spending*)
Programmatic Digital Display Ad Spending in China, by Transaction Method, 2015-2019
Mobile Programmatic Ad Spending
Mobile Programmatic Display Ad Spending in China, 2015-2019 (billions, % change and % of total mobile display ad spending)
Programmatic Digital Video Ad Spending
Programmatic Digital Video Ad Spending in China, 2015-2019 (billions, % change and % of total digital video ad spending)
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