Podcasts StatPack: Who's Listening? How Much Are They Listening? What Are They Listening to? - eMarketer

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Podcasts StatPack: Who's Listening? How Much Are They Listening? What Are They Listening to?

eMarketer Report

By: eMarketer

Published: October 07, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

This StatPack uses over a dozen charts and data points from eMarketer and third-party sources to provide a visual overview of essential podcast metrics, including the following:

  • Podcast listener demographics and usage patterns
  • The most popular podcasts, and the broadcasters creating them
  • Levels of engagement, and how time spent with podcasts compares to other audio content
  • Ad spending forecasts
  • A spotlight on mobile users and usage

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Table of Contents