18 charts are included in the full report:
Personalization in Retail: The Latest Trends and Challenges
Implementation of Personalization Strategy According to Senior Marketers Worldwide, Dec 2016 (% of respondents)
Why Personalization Matters
Digital Platforms that Provide the Best Personalized Experience According to US Internet Users, Oct 2016 (% of respondents)
How Effective Is Personalization?
Percent Lift Attributable to Website or In-App Personalization Efforts According to US* Marketers, May 2016 (% of respondents)
Consumer-Related Capabilities at Their Company According to Marketers in North America, March 2016 (% of respondents)
Change in Likelihood of Purchasing from an Ecommerce Site if It Offers a Personalized Experience* According to US Internet Users, May 2016 (% of respondents)
Extent to Which Personally Relevant Content from Brands Increases US Internet Users' Purchase Intent, Oct 2016 (% of respondents)
Roadblocks to Effective Personalization
Reasons that US Mobile Phone Users Are Concerned About Companies Knowing How, When and How Often They Use Products, Jan 2016 (% of respondents)
Usage of Cross-Device Behavior Data Among Marketing Executives in North America, by Company Performance, Oct 2016 (% of respondents)
Data Available for Personalization
Criteria Used by US* Marketers for Targeting Visitors/Delivering Personalized Experiences, May 2016 (% of respondents)
Approaches to Personalized Marketing at Their Company According to Senior Marketers in the US and Western Europe*, Jan 2016 (% of respondents)
Types of Data that US Internet Users Expect Companies to Use to Personalize Marketing/Advertising Emails, Aug 2016 (% of respondents)
Local Info
US Mobile Local Ad Spending, Location-Targeted vs. Non-Location-Targeted, 2015-2020 (billions, % change and % of total)
Personalization Touchpoints
Channels Where US* Marketers Are Using Personalization, May 2016 (% of respondents)
Personalization in Marketing
Marketing Professionals in Europe and the US Who Use Dynamic Email Marketing Based on User Behavior, Feb 2017 (% of respondents)
Leading Email Marketing Tactics Used by Retail Marketing Executives Worldwide*, Oct 2016 (% of respondents)
Growth Drivers for Digital Video Advertising According to US Publishers, May 2016 (% of respondents)
Current vs. Planned* Customer Experience Personalization Tactics Used by Their Company According to US Retail Executives, April 2016 (% of respondents)
Location-Based App Features that Their Company Uses for Its Indoor Positioning Systems (IPS) According to Marketers Worldwide, July 2016 (% of respondents)