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Published: November 17, 2016
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Performance marketing uses clearly defined and measurable business objectives as the basis of payment or optimization. This includes cost-per-action (CPA) models, such as affiliate marketing, and programmatic ads that optimize based on real-time performance metrics.
"Affiliate marketing will account for nearly $5 billion in digital ad spend in 2016, according to Rakuten, a figure that is growing more than 10% per year."
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US Affiliate Marketing Spending, 2015-2020 (billions)
US Affiliate Marketing Spending Share, by Industry, 2016 (billions and % of total)
Share of US Ecommerce Orders Attributed to Select Ad Formats, 2015 (% of total)
US Digital Ad Spending, by Format, 2015-2020 (billions)
US Mobile App Install Ad Spending, 2014-2016 (billions, % change and % of total mobile ad spending)
Performance Beyond Pure Pay-for-Performance Marketing
US Programmatic Digital Display Ad Spending, by Transaction Method, 2014-2018 (billions, % change and % of total programmatic digital display ad spending)
US Companies Using Multichannel Attribution Models, 2014-2018
O2O Goals Move to Center of Performance Marketing
Digital-* vs. Mobile-Influenced** US In-Store Retail Sales, 2013-2016 (trillions, % of total in-store sales and % change)
Targeting People, Not Channels
Importance of People-Based Marketing According to US B2C Marketers, Sep 2016 (% of respondents)
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