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Published: July 05, 2017
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Out-stream video advertising has emerged as an important revenue source for social media companies and publishers with limited or no video content. These ads deliver a user experience that some consider less intrusive than various types of in-stream video units.
"Social media platforms have surpassed dedicated video properties as the most important partners for ad buyers planning video campaigns. This trend is helping drive the push to out-stream video advertising."
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Most Important Partners When Planning a Digital Video Campaign According to US Agency and Marketing Professionals, 2016 & 2017 (% of respondents)
US Internet Users Who Think that Digital Video Ads Interrupt the Content, by Device and Format, Winter 2016 (% of respondents)
In-Feed Social Video Ads Have Made Out-Stream Familiar
Leading Revenue Drivers in Digital Video Advertising According to US Ad Buyers vs. Sellers, Nov 2016 (% of respondents)
Implementation of Select Digital Video Ad Opportunities According to US Ad Sellers, Nov 2016 (% of respondents)
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